NetWits

NOVEMBER 21, 2010

The week before last, I was lucky enough to attend the Email Marketing Summit Australia 2010 (EMSA). The majority of information was focused on organisations working for profit, but there were a lot of takeaways that are just as relevant in the Nonprofit world as well. What information is available?

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Database Doc Newsletter Australia 109

NetWits

NOVEMBER 15, 2011

Looking for some good data and examples for your fundraising team? In 2010 an estimated $291 billion was raised. Online fundraising grew 34% and raised over $20 billion dollars in 2010 – Blackbaud. Be sure and also provide clear donation information with options for different types of donations – one time, recurring, etc.

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NetWits

NOVEMBER 29, 2011

So, utilize all that great information in your database to deliver the right email message to the right audience. What if I don’t have the data? MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. Said another way – what works offline also works online.

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email Raise Cancer Info 230

NetWits

NOVEMBER 5, 2010

As Blackbaud’s 2010 Conference for Non-Profits approaches this October 21-22, 2010 in Washington, DC, I’m working with colleagues to put the finishing touches on my sessions, and one in particular — one of my favorite topics — is simply too much fun to not share here: Targeted Content*. What is Targeted Content? Enter Targeted Content.

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Relationship Personal Build Time 108

NetWits

MARCH 29, 2011

billion subscriptions), from 53 per cent of total mobile subscriptions at the end of 2005 to an estimated 73 per cent at the end of 2010. 90% of 18-29 year olds own a cell phone, and these young cell owners are significantly more likely than those in other age groups to engage in all of the mobile data applications. [

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