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Hype vs. Reality: What digital channels are the most effective in 2010?

Care2

There is a lot of hype around new digital channels, but little evidence is published to back this up. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. This meant it was an amazing opportunity to run an integrated multi-channel global campaign.

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How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

How much effort are your social media channels really worth? Nonprofits nowadays invest serious resources to keep pace with the latest social media trends. Sometimes there’s no getting around a staff increase: since 2010, the U.S. By Sacha Evans. Don’t only look at social media analytics. Read your social media stories.

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Latest Trends in Online Fundraising

NTEN

With more than half of 2010 now over, it might be helpful to review some updated statistics. . The Index looks at trends on a rolling three-month basis to smooth out seasonal or episodic spikes in the data and is the largest and most timely study being done in the industry. . Through June 2010, online giving was up 11.7%

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits.

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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

That got me thinking more about how we, in the non-profit space, should look to learn from examples, trends and best practices found outside of our sector. By far the most effective channel was paid search marketing, which 90% of respondents put in their top three biggest sources of acquisition.&#.

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Online Giving Trends from 2009 and the Haiti Earthquake

NTEN

The September 2009 issue of NTEN Connect had a review of trends in online giving. Blackbaud has been actively engaged in researching and analyzing trends in the nonprofit sector for quite a while. The analysis represents the largest study of online giving trends in the nonprofit sector. Year End Online Giving Trends.

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A Short, Recent History of Nonprofit Website Design and Online Fundraising

Nonprofit Tech for Good

In 2008, the WWF was on Myspace and likely utilizing a Facebook Group and YouTube Channel, but those tools had not yet become integrated into their website design. World Wildlife Fund :: March 15, 2010. By 2010 the World Wildlife Fund had launched a much larger, longer website with more color, larger photos, and a larger font.

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