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A Short, Recent History of Nonprofit Website Design and Online Fundraising

Nonprofit Tech for Good

e-Newsletter :: By 2008 nonprofits were beginning to understand and harness the power of e-mail marketing for online fundraising, branding, and cause awareness. World Wildlife Fund :: March 15, 2010. By 2010 the World Wildlife Fund had launched a much larger, longer website with more color, larger photos, and a larger font.

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Thoughts from EMSA 2010

NetWits

The week before last, I was lucky enough to attend the Email Marketing Summit Australia 2010 (EMSA). Julian Peterson, Marketing & Online Director, Time Out spoke about his successes with his weekly newsletter, hoping to help all attendees become email marketing ninjas.

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Why Nonprofits Need to Be Early Explorers of the Metaverse

Nonprofit Tech for Good

At the most basic level, we’ll see billboards in the metaverse that advertise good causes and actions people can take in the metaverse, such as real-time cryptocurrency donations and buying NFTs with the proceeds benefitting nonprofits. In the very near future, the nonprofit sector will start organizing in the metaverse.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

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Three Ways Nonprofits Can Pioneer m-Advocacy

Nonprofit Tech for Good

Odds are a year from now pitches to subscribe or join “Mobile Action Networks&# will be commonly seen in Facebook Status Updates, Tweets, blogs posts, homepages, and e-newsletter subject lines. At least I hope so. 1) Mobile-optimized petitions sent via group text messaging. Because it is useful!

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Four Reasons Why Nonprofits Need a Mobile Website

Nonprofit Tech for Good

Also, text alerts are limited to 160 characters, so if you want to do a call to action or inform your subscribers beyond a 160 characters, then you are going to need a mobile website/page to do it. I know you’ve heard it… 2010 is the Year of the Mobile Web. Nonprofit Text Messaging Benchmarks 2010. population!).

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Meanwhile, unsubscribe rates held steady from 2009 to 2010. Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. View more presentations from Amy Sample Ward.

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