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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

This week ReadWriteWeb shed some light on the ineffectiveness of social networks to aid in customer acquisition (see graph below). “Of the 24 companies interviewed (in Forrester study ), only 7% cited social networking as one of their most effective sources for customer acquisition.

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Real-Time Web Social Action Events: Blurring the Offline/Online Distinction?

Beth's Blog: How Nonprofits Can Use Social Media

Two weeks ago, I wrote up my prediction for fundraising trends for 2009. My guess is as we enter 2010, might we see the invention of Real Time Web fundraising events As more nonprofit explore the possibilities of location-based social networks and fundraising , the distinctions between online/offline fundraising will melt away.

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6-Year Online Giving Study Helps Nonprofits to Fundraise More Effectively

Wild Apricot

Network for Good and TrueSense Marketing have just released a landmark study of “the online giving experience” between 2003 and 2009. The Online Giving Study looks at $381 million in donations made to 66,470 different nonprofits through the nonprofits’ websites, donation portals and social networks. read more ).

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Three Things That Happen When Facebook Pages Reach 10,000 Fans

Nonprofit Tech for Good

In 2008, many of the friends of the Nonprofit Organizations MySpace migrated over to Facebook, then in 2009 and 2010 a good number of the new fans came from @NonprofitOrgs on Twitter. Social networking communities are migrant communities, but that’s another blog post. That said, this information is very useful.

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Guest Post by Aspen Baker: Friend or Foe? UC Berkeley Investigates the Legal Landscape of Social Networking

Beth's Blog: How Nonprofits Can Use Social Media

I really wanted to attend the " Social Networks Friend for Foe? "at who gave the keynote speech at UC Berkeley’s conference on law, ethics and technology, “ Social Networks: Friends or Foes? ,” complaints of hijacked accounts increased by one-third from 2007 to 2008. Fortunately, my colleague, Aspen Baker, was attending.

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Back to School, Back Online

Amy Sample Ward

This post originally written September 8, 2009. Posted on Stanford Social Innovation Review’s Opinion blog. The newest report, out today, focused on the use of social networking platforms by young people who are/aren’t also involved with charities. Visit the original post here. What It Means. No one likes secrets!

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The other side of the figures: Causes reaches $20 Million in Donations

Amy Sample Ward

Earlier this week, an announcement on the Causes Application blog broke the news that over $20 Million has been donated since May 2007 via donors using the social networking application. million raised by 2009 America’s Giving Challenge participants. Social networks are still for engagement, not money.

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