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2009 Nonprofit Benchmarks: How Does your Organization Measure Up?

Care2

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Meanwhile, unsubscribe rates held steady from 2009 to 2010. Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. View more presentations from Amy Sample Ward.

email 169
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The State of Online Fundraising

NTEN

The last three months of the year represent a critical time for the fundraising efforts of nonprofit organizations. Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. One could argue that offline might actually cannibalize online giving.

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Online Engagement and Giving: Making the Most of Real Numbers

NTEN

When you remove the estimated $122 million in corporate pledges from that number, more than half of all funds raised came online through those organizations. Many of these organizations continue to see 2X to 3X the daily traffic of average days in 2008. (A To get your invitation visit [link].).

Online 74
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What You Are NOT Doing CAN Hurt You

NTEN

The most popular pieces will be featured in our newsletter. Last year, Convio clients raised more than $777 million online and 2009 looks to be even better. Organizations of all sizes can get into the game, you just need a playbook. Meg Murphy, Convio. [Ed. You can read all the details here. ]. Built total housefile of 4,312.

Convio 76
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Integration of CRM and CMS

Zen and the Art of Nonprofit Technology

That sort of information could be a newsletter sign up, a contact form that should be responded to, an online donation or an event registration. at 12:59 am @sudha My organization is getting ready to launch a Drupal site with deep Salesforce.com integration. Integrating online and offline communications.

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Why Nonprofits Need to Grow their Online Lists - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Who wants to do fund rising programs.