2009, Metrics, Newsletter and Organization

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

MARCH 24, 2010

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Seventy-nine percent said they hadn’t found ways to do so.” – Chronicle of Philanthropy, November 12, 2009. e-Newsletter Subscribers.

Social Media

Social Media Metrics Track Myspace

2009 Nonprofit Benchmarks: How Does your Organization Measure Up?

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark

Benchmark Measure Organization Convio

Web Metrics: How Do You Measure Up?

Forum One

APRIL 20, 2010

So you're tracking your web analytics, and your metrics are going up in all categories. But have you ever wondered how you compare to other organizations? To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. The typical range in past years was 3-3.5

Metrics

Metrics Measure Web Convio

My Goals For 2009

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I've had a post in draft for a couple of weeks now about some personal/professional goals or my New Year's resolutions for 2009. I read Chris Brogan's " Your 3 Goals for 2009 " and I loved his process. Think of how you want to be successful in 2009. Stated another way, organize and simplify. I have a confession.

Goal

Goal ROI Wiki Metrics

Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

Nonprofit Tech for Good

MAY 10, 2010

If you want to be able to add “Donate Now&# buttons, e-Newsletter and text alert sign-up boxes, and/or call-to-action images to your social media profiles, you need to know HTML. I launched this blog in September 2009. And my e-Newsletter list has grown faster in the last 8 months than it has in the previous four years combined.

Social Media

Social Media ROI Myspace Media

Small is the New Big: 2009 eNonprofit Benchmarks Study Released

NTEN

MAY 15, 2009

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Local organizations are getting on the bus. Then tell me: how does your organization compare? Tags: Advocacy benchmarks email Fundraising m+r marketing metrics newsletters NPTech NTEN.

Benchmark

Benchmark Studies Advocacy Case Study

10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

Newsletter

Newsletter Social Media Advocacy Tips

eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media

Care2

MARCH 22, 2011

Are enewsletters still worth your organization’s time? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Online fundraising grew 14% from 2009 to 2010. Are nonprofits experimenting with mobile more?

Benchmark

Benchmark Advocacy Studies Metrics

How-to: Improve Your Site's Bounce Rate (Intro to Google Analytics Advanced Filtering)

NTEN

AUGUST 31, 2010

If you're in charge of your organization's web analytics, you undoubtedly know about bounce rate -- the measure of visitors who enter your site, say "Enh" (or something ruder), and immediately leave, without viewing any more of your carefully crafted pages. You should set your own metric, based on your overall site traffic.

Rate

Rate Analytics Site Google

Highlights from the 2009 eNonprofit Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Don’t be too alarmed though.

Benchmark

Benchmark Social Media Studies Advocacy

Successful Organizations On Twitter: Wellstone Action - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

APRIL 22, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) I think the medium is just too fluid for that.

Social Media

Social Media Twitter Action Advocacy

Raise Money on Facebook: Four Strategies You Need to Know About

NTEN

SEPTEMBER 24, 2009

As of September 2009, scores of Facebook applications have been developed to support the nonprofit sector in one way. Over $5 million has been raised in 2009 alone. 2 ) Money Is Not the Only Metric. Any strategy that leverages Facebook should embrace a range of metrics for evaluating its success. and Canada.

Facebook

Facebook Money Raise Strategy

Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

Analytics

Analytics Google Social Media Websites

The State of Online Fundraising

NTEN

SEPTEMBER 24, 2009

The last three months of the year represent a critical time for the fundraising efforts of nonprofit organizations. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 38 nonprofits in the analysis had at least one online gift of $20,000 of more so far in 2009.

Online

Online Fundraising Offline Blackbaud

Highlights from the 2009 eNonprofit Benchmarks Study

Care2

MAY 14, 2009

Open rates can be an unreliable metric due to spam filters, preview panes, image blocking which have little to do with whether someone is actually opening (or reading) an email. For most organizations, almost one-third of all online actions are taken by the most active subscribers who comprise about 7% of the list. messages per month.

Benchmark

Benchmark Studies Case Study Rate

More Nonprofit Benchmarks

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. Some of these were: Online fundraising grew in 2009 as compared to 2008 but the average gift size was smaller. donating money).

Benchmark

Benchmark Convio Statistics Trend

What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

For organizations, web stats are useful indicators of how many people are being reached by their message, the geographical spread of the visitors and whether or not a specific campaign was successful in driving traffic or creating actions (like donations, or letters, etc.) And the mission of the organization matters too.

Stats

Stats Web Statistics NTEN

What You Are NOT Doing CAN Hurt You

NTEN

NOVEMBER 2, 2009

The most popular pieces will be featured in our newsletter. Last year, Convio clients raised more than $777 million online and 2009 looks to be even better. Organizations of all sizes can get into the game, you just need a playbook. Meg Murphy, Convio. [Ed. You can read all the details here. ]. Built total housefile of 4,312.

Convio

Convio Mail Newsletter Game

Technology & Community: Strategic Options for Building Movements

Amy Sample Ward

JUNE 6, 2011

What that translates to is that a movement is built on collaboration, incorporates co-design between individuals and organizations, and remains focused, even during an event or campaign, on lasting, real impact. In the most simple terms, a movement is when organizations work with, and not for, the community. What’s our role?

Build

Build Community Technology Action

Guest Post by Rebecca Leaman: Social Media for Non-Profits: 26 Great Slideshare Presentations You Can Use

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

If you've been thinking of launching or expanding your organization in social media, Slideshare is a good starting point for information and advice. Use metrics to discover what works and what doesn’t. Twitter.org: What, why, who and how for Nonprofit Organizations using Twitter (Amy Sample Ward). Listen first.

Slideshare

Slideshare Social Media Profit Case Study

Convio Releases Nonprofit Online Marketing Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Donors hate feeling like cash machines.”

Convio

Convio Benchmark Studies Social Media

Top 10 Panels at Nonprofit Technology Conference - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) April 27 , 2009 10:30 AM - 12:00 PM 1.

Social Media

Social Media Conference Advocacy Online

How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Convio asked me to prepare something for organizations that are just getting ready to embrace social media. This can take place in a variety ways, including brown bag lunches "Facebook Friday," presenting examples from other organizations experiences, sharing market research data about consumer trends and social media.

Marketing

Marketing Social Blackboard Social Media

Women Who Tech Telesummit: Tools Galore Panel

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. For many people who find you online, your website is the organization.

Tools

Tools Tech Map Case Study

Monterey Bay Aquarium’s Integrated Mobile Strategy

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

Your organization was one of the early adopters of mobile phone apps. The original Seafood Watch iPhone app was released in January 2009. Finally, as a conservation organization, we’re always looking at ways to reduce our use of paper. What metrics are you using for mobile? What were some of the results?

Mobile

Mobile Integration Strategy Green

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network

Social Network ROI Social Media Network

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network

Social Network ROI Social Media Network

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI

ROI Social Network Social Media Advocacy

Tools Galore in Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

MAY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The details of your emails are critical.

Social Media

Social Media Tools Online Communication

How to Create Enough Good Content

NTEN

DECEMBER 1, 2011

As nonprofits have flocked to the e-newsletter as an inexpensive and timely way to communicate with stakeholders, the number of newsletter tips has also proliferated. While subject lines, “from” addresses, and your template design are all important, they aren’t the biggest challenge to putting out a quality newsletter.

Content

Content Create Newsletter NTEN

Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

AUGUST 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The most obvious metric is video view counts.

YouTube

YouTube Social Media Video Advocacy

Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JULY 14, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The most obvious metric is video view counts.

YouTube

YouTube Video Social Media Advocacy

The Real Housewives of Social Media: Cooking up Recipes for Nonprofit Success

NTEN

MAY 27, 2010

The Strategy by David Neff of Ridgewood: Ingenious Communication Strategies If 2009 was the year everyone and their mom jumped into the social media pool, then 2010 is the year of strategy. The Tools by Jordan Viator of Convio Social media tools tend to be "bright, shiny objects" with which organizations become enamored.

Social Media

Social Media Media Cancer Social

Convio Nonprofit Benchmarks Are Ready

Connection Cafe

APRIL 5, 2010

Well it is officially spring in Austin and with spring brings a return to warmer weather, longer days, Easter egg hunts, and metrics for the nonprofit professional. Overall, 69 percent of organizations raised more in 2009 than 2008, while 31 percent saw declines in their online fundraising. Small organizations grew fastest.

Convio

Convio Benchmark Files Metrics

The ROI of Social Media - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

MAY 27, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Here are a few examples.

Social Media

Social Media ROI Media Social

Everything You Wanted to Know About Online Fundraising in a Bad Economy - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

FEBRUARY 3, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) It also builds good relationships.

Social Media

Social Media Online Fundraising Advocacy

Cause Marketing or Cause Me To Puke Marketing? Interview with Scott Henderson

Beth's Blog: How Nonprofits Can Use Social Media

MAY 12, 2009

I also participated in a campaign he organized for Share Our Strength. We wanted this campaign to focus on the issue of childhood hunger in America and the fact that many different organizations and people were coming together to take up the cause locally and nationally. Metrics for Success - Primary: # of people signing the pledge.

Causes

Causes Marketing Interview Pledge

Fundraising Dips In First Quarter Of 2009 - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JUNE 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Gulf Coast hurricanes of 2005.

Social Media

Social Media Advocacy Fundraising Online

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

2009 Nonprofit Benchmarks: How Does your Organization Measure Up?

Trending Sources

Web Metrics: How Do You Measure Up?

My Goals For 2009

Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

Small is the New Big: 2009 eNonprofit Benchmarks Study Released

10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media

How-to: Improve Your Site's Bounce Rate (Intro to Google Analytics Advanced Filtering)

Highlights from the 2009 eNonprofit Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Successful Organizations On Twitter: Wellstone Action - Online Fundraising, Advocacy, and Social Media - frogloop

Raise Money on Facebook: Four Strategies You Need to Know About

Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop

The State of Online Fundraising

Highlights from the 2009 eNonprofit Benchmarks Study

More Nonprofit Benchmarks

What do web stats mean, anyway?

What You Are NOT Doing CAN Hurt You

Technology & Community: Strategic Options for Building Movements

Guest Post by Rebecca Leaman: Social Media for Non-Profits: 26 Great Slideshare Presentations You Can Use

Convio Releases Nonprofit Online Marketing Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Top 10 Panels at Nonprofit Technology Conference - Online Fundraising, Advocacy, and Social Media - frogloop

How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?

Women Who Tech Telesummit: Tools Galore Panel

Monterey Bay Aquarium’s Integrated Mobile Strategy

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Tools Galore in Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop

How to Create Enough Good Content

Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

The Real Housewives of Social Media: Cooking up Recipes for Nonprofit Success

Convio Nonprofit Benchmarks Are Ready

The ROI of Social Media - Online Fundraising, Advocacy, and Social Media - frogloop

Everything You Wanted to Know About Online Fundraising in a Bad Economy - Online Fundraising, Advocacy, and Social Media - frogloop

Cause Marketing or Cause Me To Puke Marketing? Interview with Scott Henderson

Fundraising Dips In First Quarter Of 2009 - Online Fundraising, Advocacy, and Social Media - frogloop

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