We, as nonprofit leaders, have problems to solve. They (whoever "they" are), were spot-on when they named this the Information Age. Let's say your development staff shows you something like this: 782 first time donors in 2009. Donor demographic information. You have to give as good as you get. Big problems.

In my recent chapter “Managing Fundraising and Building Communities Online” in the book  Internet Management for Nonprofits   (Wiley, April 2010), I write in depth about one method to tackle the subject – what are organizations across the country doing? It was to serve as the kickoff for Red House 2009 and was hosted by a board member.

Planning for the year-end giving season is in full swing throughout the nonprofit sector. In 2009, giving in December alone brought in about 1/3 of the fundraising dollars to nonprofits. Feature your Fundraising Project on every cause that benefits your nonprofit - not just the ones you created.  Susan Gordon, Causes.