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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Seventy-nine percent said they hadn’t found ways to do so.” – Chronicle of Philanthropy, November 12, 2009. e-Newsletter Subscribers. Volunteers.

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Eight Common Mistakes Nonprofits Make When They First Join Twitter

Nonprofit Tech for Good

A 2009 study study by HubSpot found that not having uploaded an avatar decreases your followers by up to 80% and my guess is that the data from that study still speaks true today. If you want to have private conversations there are much better tools out there to use than Twitter. 2) Following others without having entered a bio.

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Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

Nonprofit Tech for Good

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. fundraising tools work.

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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I am still in the stage of “Seriously Facebook? That said, people love Facebook. The vast of majority of nonprofits love Facebook too. on Facebook. Alright… thanks Facebook.

ROI 244
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10 Blog Content Ideas for Nonprofit Organizations

Nonprofit Tech for Good

in September of 2009, I had very low expectations. 80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months!

Content 234
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11 TwtPoll Results Nonprofits Can Use to Plan 2010 Communications Strategies

Nonprofit Tech for Good

During 2009 I created and promoted 34 TwtPolls to help better understand the needs of nonprofits. 5% A social networking site (like Facebook). 5) Does your nonprofit poll your online donors about what communication tool inspired them most to donate on your Website? [ [link] ]. 25% Facebook. 13% Check/snail mail.

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Social Media is Going Mobile, and So Should Your Nonprofit

Nonprofit Tech for Good

There are more than 65 million active users currently accessing Facebook through their mobile devices and that number grows daily. Many of those texts are being sent via Tweets on Twitter and Status Updates on Facebook. The Web and how people use it is transforming quickly. In 2008, over two trillion text messages were sent worldwide.