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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

Seventy-nine percent said they hadn’t found ways to do so.” – Chronicle of Philanthropy, November 12, 2009. e-Newsletter Subscribers. The number 1 answer is always my e-Newsletter. Though subscription rates are dropping by an average of 1% each year, e-Newsletters are still a powerhouse of ROI. Mobile Subscribers.

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10 Blog Content Ideas for Nonprofit Organizations

Nonprofit Tech for Good

in September of 2009, I had very low expectations. 80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months!

Content 234
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11 TwtPoll Results Nonprofits Can Use to Plan 2010 Communications Strategies

Nonprofit Tech for Good

During 2009 I created and promoted 34 TwtPolls to help better understand the needs of nonprofits. 5% A social networking site (like Facebook). 5% Yes… they donate on our website after reading something in our e-newsletter. 1% Yes… they donate on our website after reading something on Facebook, Twitter, etc.

Results 193
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Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

Nonprofit Tech for Good

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. For the last 4.5 Launch a blog.

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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I am still in the stage of “Seriously Facebook? That said, people love Facebook. The vast of majority of nonprofits love Facebook too. on Facebook. Alright… thanks Facebook.

ROI 244
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Four Reasons Why Nonprofits Need a Mobile Website

Nonprofit Tech for Good

Much of the functionality of these new Apps is based on adding buttons that link to your Twitter profile ( the mobile version ), Facebook Page ( the mobile version ), your blog (using RSS) and links such as your website, donate now page, and e-newsletter and text alert subscribe pages. As of July 2009, 56.9

Mobile 208
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Social Media is Going Mobile, and So Should Your Nonprofit

Nonprofit Tech for Good

There are more than 65 million active users currently accessing Facebook through their mobile devices and that number grows daily. Many of those texts are being sent via Tweets on Twitter and Status Updates on Facebook. Tags: Facebook Flickr LinkedIn Mobile Technology MySpace Twitter YouTube.