Nonprofit Tech for Good

MAY 7, 2012

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. Finally, remember that blog posts make great content for e-newsletters. Definitely integrate your blog posts with your e-newsletter. Share and Comment on Breaking News. Nonprofit Tech 2.0

Content 118

Content Ideas Nonprofit Interview 118

Nonprofit Tech for Good

OCTOBER 5, 2009

If there is one thing I have learned over ten years of using the Internet for fundraising and social change, those nonprofits that can embrace change quickly, empower their visionaries, and adopt new Web trends, reap the benefits of being early adopters. Many of those texts are being sent via Tweets on Twitter and Status Updates on Facebook.

Social Media 196

Social Media Mobile Media Myspace 196

Care2

JUNE 13, 2009

60) Search « Converting New Activists into Donors | Main | Five Tips to Engaging New Online Activists » Thursday Jun 11 2009 How Sticky is Facebook? 60) Search « Converting New Activists into Donors | Main | Five Tips to Engaging New Online Activists » Thursday Jun 11 2009 How Sticky is Facebook?

Facebook 50

Facebook Social Media Advocacy Online 50

Zen and the Art of Nonprofit Technology

JUNE 10, 2008

A story about Rapleaf in Clickz (a newsletter for online marketers) says this : Rapleaf allows you to quickly and inexpensively find out the social networking footprint of those you’re marketing to. Rapleaf digs into the usual social networking sites (Facebook, MySpace, etc.), What is public? 2 admin 06.11.08

Public 100

Public Widget Open Source Demographics 100

NetWits

DECEMBER 13, 2010

As donor acquisition declined from 2005-2009, peer-to-peer fundraising was one way to find new donors. Especially in the early years of an event, up to 90% of peer-to-peer donors can be new donors. However, new donors are the most difficult to renew. Provide Event Donors with Opportunities to Become More Involved.

Fundraising 170

Fundraising Raise Gift Registration 170

Care2

MAY 8, 2009

Below are key highlights from the study: 74% have a presence on Facebook with an average community size of 5391 members. See Frogloop’s recent article on Facebook Causes ). On Facebook, almost 40% of respondents raised money via fundraising, but 29% have raised $500 or less over the past 12 months.

Social Media 41

Social Media Studies Facebook Raise 41

Have Fun - Do Good

FEBRUARY 20, 2009

Blogs help provide quick, up to the minute news about your organization and cause. If you've worked for a nonprofit, you know how painfully long it can take to put together a newsletter. Just because you have a blog, doesn't mean you should stop having an e-newsletter, or print newsletter. When someone emails it to them.

Benefit 76

Benefit Stumbleupon Newsletter Digg 76

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

Blogs help provide quick, up to the minute news about your organization and cause. If you've worked for a nonprofit, you know how painfully long it can take to put together a newsletter. Just because you have a blog, doesn't mean you should stop having an e-newsletter, or print newsletter. When someone emails it to them.

Benefit 50

Benefit Stumbleupon Newsletter Digg 50

See3

OCTOBER 18, 2007

I will write more about the API later, but everyone is really there to see the Facebook opportunity. Convio has built a Facebook application builder as part of their Open initiative. For organizations on the Convio platform, the Facebook application is a no-brainer and a HUGE improvement from Causes. Day 1. [.]

Convio 40

Convio Application Facebook Causes 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

The original Seafood Watch iPhone app was released in January 2009. Our website , is the hub for all in-depth information and news. But we can’t rely on people to come to our site wondering what’s new, or to find us by chance. is by far the number one question we get by email, Twitter and Facebook when we talk about our app.

Mobile 111

Mobile Integration Strategy Green 111

Care2

JUNE 30, 2009

60) Search « How Sticky is Facebook? 60) Search « How Sticky is Facebook? 60) Search « How Sticky is Facebook? Cross promote your other communication platforms – mobile, Facebook, Twitter, etc. Use targeted content that directly relates to how your new activists joined your file.

Social Media 40

Social Media Advocacy Online Tips 40

Amy Sample Ward

MAY 14, 2009

New tools get talked about a lot, but don’t get caught up in new sexy tools and forget about the power of email. With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more. The details of your emails are critical.

Tools 100

Tools Tech Map Case Study 100

Amy Sample Ward

JUNE 6, 2011

In 2009, 350, working in tandem with communities around the world and partner organizations aligned on the shared goal of creating a global movement to solve the climate crisis, ignited the largest collective action that has ever been taken around the world with their 10/10/10 Day of Action. Remember the action-focused facebook page?

Build 220

Build Community Technology Action 220

Care2

MAY 22, 2009

60) Search « The ROI of Social Media | Main | Advocacy Online Launches in the US » Thursday May 21 2009 Earned Media: How to Stay Relevant and Track It Thursday, May 21, 2009 at 01:20PM | by Allyson Kapin “If you dont brand yourself, Google will brand you,” says branding expert Sherry Beck Paprocki.

Track 41

Track Social Media Media Advocacy 41

Care2

FEBRUARY 20, 2009

60) Search « Nuts and Bolts of Online Advertising | Main | Webinar: How Online Marketing Can Be Your Nonprofits Fundraising Stimulus Plan » Friday Feb 20 2009 Tapping Small and Local Donors on Twitter: A Girls Inc. Case Study Friday, February 20, 2009 at 11:32AM | by Adrienne Royer After hearing about Twestival , I was intrigued.

Case Study 35

Case Study Local Studies Social Media 35

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. LinkedIn, Facebook, MySpace).

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

JUNE 5, 2009

Websites like Facebook, MySpace and YouTube are among the top 10 most trafficked sites in the US. According to the just released 2009 eBenchmarks study by M&R Strategic Services and NTEN, most of the 32 groups featured in the study saw their online fundraising increase between 2007 and 2008.

Social Media 47

Social Media Online Advocacy Media 47

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. LinkedIn, Facebook, MySpace).

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

FEBRUARY 7, 2009

60) Search « Twestival: To Meet, Tweet And Raise $500K For Charity | Main | The Joys of Google Grants, Part 2 » Wednesday Feb 04 2009 Why Every Nonprofit Should Embrace the Web 2.0 So if your organization can’t recruit millions of new supporters and raise lots of money, then why is Web 2.0 The truth is, Web 2.0

Social Media 31

Social Media Advocacy Web Media 31

Care2

JUNE 16, 2009

60) Search « VolunteerMatch.org Opens Public Access to its Network | Main | How Sticky is Facebook? 60) Search « VolunteerMatch.org Opens Public Access to its Network | Main | How Sticky is Facebook? 60) Search « VolunteerMatch.org Opens Public Access to its Network | Main | How Sticky is Facebook?

Social Media 34

Social Media Advocacy Donor Online 34

Care2

APRIL 14, 2009

Look at other platforms to create appropriate engagement such as YouTube with a Video Response, on Facebook with a Note about the situation in an organization’s Fan Page or contact bloggers to attend a press conference and hear the facts from you. Right now its Twitter and Facebook; five or six years ago it was "viral Flash movies."

Social Media 35

Social Media Communication Tips Advocacy 35

See3

OCTOBER 25, 2007

The viewers/donors might look similar to what we see on Facebook causes but we will wait until we have some real data before speculating further. We all know that a newsletter sign-up or advocacy ask is an easier ask than a donation. Facebook has taught us that people will opt-in to support the cause far more than they will donate.

YouTube 40

YouTube Donation Darfur Google 40

See3

OCTOBER 25, 2007

The viewers/donors might look similar to what we see on Facebook causes but we will wait until we have some real data before speculating further. We all know that a newsletter sign-up or advocacy ask is an easier ask than a donation. Facebook has taught us that people will opt-in to support the cause far more than they will donate.

YouTube 40

YouTube Donation Darfur Google 40

Care2

MAY 15, 2009

New tools get talked about a lot, but dont get caught up in new sexy tools and forget about the power of email. With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more. The details of your emails are critical.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

MAY 4, 2009

April 27 , 2009 10:30 AM - 12:00 PM 1. Competing for dollars and donors mean: 1) understanding the new ways in which users think about supporting your cause online and donating, and 2) having a presence in those places where your existing supporters, and potential new supporters, are gathering.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

MARCH 3, 2009

60) Search « 3rd Annual DoGooderTV Nonprofit Video Awards | Main | 10 Best Web Content Practices » Friday Feb 27 2009 Tweet Locally, Reach Broadly Friday, February 27, 2009 at 06:43PM | by Daniel Bennett Daniel Bennett To Tweet or not to Tweet is not the question. Facebook is another good example of this.

Social Media 31

Social Media Local Advocacy Media 31

Care2

NOVEMBER 15, 2007

Well, theoretically, if you believe MySpace is a place for donors , your presence there also reaches 64% of Facebook users, 65% of Bebo , and 69% of Hi5. Response: Trackback at Trackback on May 1, 2009 Trackback Reader Comments (2) This is total kismet. How is this valuable? All rights reserved.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

NOVEMBER 15, 2007

Well, theoretically, if you believe MySpace is a place for donors , your presence there also reaches 64% of Facebook users, 65% of Bebo , and 69% of Hi5. Response: Trackback at Trackback on May 1, 2009 Trackback Reader Comments (2) This is total kismet. How is this valuable? All rights reserved.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

MAY 29, 2009

Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? Friday, May 29, 2009 at 09:41AM | by Allyson Kapin In the next five years, money spent annually on direct mail will decline by as much as 40%, from $49.7 60) Search « Is Direct Mail Dying or Dead? billion in 2008 to $29.8

Mail 34

Mail Social Media Advocacy Online 34

Care2

JULY 26, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? 60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? 60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It?

Social Network 74

Social Network ROI Social Media Network 74

NTEN

NOVEMBER 20, 2008

Current best practices will serve nonprofits just fine in 2009. For organizations that stick to a more traditional managerial and communications structure between now and then, however, raising money is going to be tougher in 2012 than in the darkest days of 2009. So how should your organization prepare for the changes that are afoot?

Money 53

Money Raise Contest Social Media 53

NTEN

DECEMBER 1, 2011

As nonprofits have flocked to the e-newsletter as an inexpensive and timely way to communicate with stakeholders, the number of newsletter tips has also proliferated. While subject lines, “from” addresses, and your template design are all important, they aren’t the biggest challenge to putting out a quality newsletter.

Content 88

Content Create Newsletter NTEN 88

Care2

FEBRUARY 3, 2008

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? 60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It?

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

JULY 2, 2009

60) Search « The Web’s Influence on Affluence | Main | Fundraising Dips In First Quarter Of 2009 » Monday Jun 29 2009 Top 8 Social Media Tracking Tools Monday, June 29, 2009 at 10:07PM | by Allyson Kapin Social media! I seriously think it’s "the" buzz word of 2009. Thanks for the new links to look at.

Social Media 70

Social Media Track Media Tools 70

NTEN

SEPTEMBER 3, 2010

In 2009, giving in December alone brought in about 1/3 of the fundraising dollars to nonprofits. And in 2010, online giving is expected to bring in more donations than ever, after having seen a 46% increase in online revenue between 2008 and 2009. Planning for the year-end giving season is in full swing throughout the nonprofit sector.

Causes 87

Causes Zimbabwe Fundraising Malawi 87

NTEN

MAY 27, 2010

The Strategy by David Neff of Ridgewood: Ingenious Communication Strategies If 2009 was the year everyone and their mom jumped into the social media pool, then 2010 is the year of strategy. Get them on Facebook and Twitter. When you need resources or want to try something new, they'll "get it"! Be proactive.

Social Media 62

Social Media Media Cancer Social 62