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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

When policymakers are not paying attention, Human Rights Watch shines a light on the situation through the media, both mainstream and social channels. In 2009, they embraced Twitter because journalists were active on Twitter and it was an efficient way to reach them. The organizational strategy is to impact policy change.

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An Interview With Paull Young from Charity:Water

Beth's Blog: How Nonprofits Can Use Social Media

In September 2009, we launched mycharitywater.org , a website where anyone could give up a birthday, or run any type of fundraising campaign, for clean water any time of the year. There are a plethora of free tools you can use for online measurement but it is easy to get lost in the details.

Interview 101