Volunteers of America: Getting Results
Connection Cafe
MAY 27, 2011
In 2009 Volunteers of America looked to get more out of their online fundraising program by tapping into the power of integrated online and offline fundraising. As a result, online revenue originating from direct mail integration increased from 12% to 28% from 2009 to 2010! Online revenue from 2009 to 2010 increased 148%.
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