The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Small Nonprofits Dominate America's Giving Challenge
By Michele Donohue
A 30-day online competition showed how social media allows small nonprofits to garner huge support from donors during America’s Giving Challenge, which ended at 3 p.m. EST today.
The Challenge spurned more than 106,000 unique donations generating more than $2 million in donations estimated at the close. The Challenge leveraged the power of social networks and raised slightly more than the original Giving Challenge, which raised nearly $1.8 million and was 20 days longer."
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