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How Will Your Nonprofit Raise Money in 2012?

NTEN

Current best practices will serve nonprofits just fine in 2009. But a shifting communications environment and changing donor demographics could render those best practices ineffective at best, and obsolete at worst, as early as 2012. Raising money in 2012 will require creativity and foresight. Four years ago, web 2.0

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Why Salesforce Outpaces the Marketing Automation Competition

Cloud 4 Good

Salesforce Pardot was also acquired by ExactTarget in 2012 after its founding in 2007. Originally focused on Pay Per Click (PPC) advertising, Pardot shifted its focus to email functionality in 2009. . A product like HubSpot has exceptional value as a social media tool, especially for Facebook Ads.