NetWits

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Seth Godin on Innovation, Failure and Why Non-profits Should Stop Operating like Businesses

NetWits

Back in January of 2008 he told us (the non-profit sector) that we should be looking to use the internet in new and innovative ways to build community and engage our supporters because direct mail, although still a huge revenue source, was beginning to show signs of fatigue. The ways non-profits have innovated in the past two years?

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

It usually doesn’t work out so well. Said another way – what works offline also works online. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. Ever buy something that’s “one size fits all?” Maybe a hat or pair of gloves?

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Giving Credit Where Credit is Due.

NetWits

At this year’s Run Walk Ride Conference in Dallas , I had the chance to reconnect with customers I have worked with directly over the past eight years.

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9 Social Media for Social Good Sites You Should know About

NetWits

Causes was the very first application built to work with Facebook a few short years ago and now they’ve seen 30 Million dollars raised for 27,000 non-profits. Their goal is to make it to find the issues and organization you care about, follow the latest news and updates, support their work with your time, money and skills.

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Living Between the Tides

NetWits

It never works that way. How long do you hold on to what has always worked before you risk getting caught high and dry? And the 2008 U.S. Many of you are already seeing the tide going out on some of your fundraising efforts and are working to adapt to the changes. Technological change is no different. One day at a time.

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