The benefits of using Web 2.0 tools: a view from the corporation
Connection Cafe
SEPTEMBER 8, 2009
tools, with a median improvement over 200 of 25% in raising awareness, 17% in converting to buyers and 20% in generating loyalty. There were internal benefits as well, with 68% citing an increased access to knowledge, up 30% from 2008, and 54% claiming reduced communications costs, up by 20% from 2008.
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