Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Last week I started looking into alternatives to Feedburner to track RSS subscribers because Chris Baskind's post, " Is It Time To Let Feedburner Burn? He summarizes the Google acquisition in February, 2007 and how the service has evolved slowly since that time. from December, 2008 wondering how the backend might change.

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Care2

JUNE 5, 2009

Regardless of whether you believe direct mail is on its way out -- and many smart people seem to disagree with each other on this point – nearly everyone agrees that the role of online giving is only becoming more important over time. The total amount of money raised online increased by 26 percent from 2007 to 2008.

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Care2

DECEMBER 28, 2008

December 28, 2008 | David Kinard Copyright © 2008, Care2.com Here are just some of the ideas found there. All rights reserved. All Care2 terms of service and privacy policies apply.

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Care2

MAY 9, 2008

May 9, 2008 | Kaya Matteo Thanks for sharing. May 14, 2008 | Kivi Miller Copyright © 2008, Care2.com If you know of a non-profit that could use some kitchen equipment, go to [link] for more information. With all the fancy stuff out there now, its always good to remind people about the basics -- like using email effectively!

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Care2

MAY 8, 2008

May 9, 2008 | Kaya Matteo Thanks for sharing. May 14, 2008 | Kivi Miller Copyright © 2008, Care2.com If you know of a non-profit that could use some kitchen equipment, go to [link] for more information. With all the fancy stuff out there now, its always good to remind people about the basics -- like using email effectively!

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Care2

NOVEMBER 9, 2007

» Friday Nov 09 2007 A Procrastinators Guide to Year-End Fundraising Friday, November 9, 2007 at 02:38PM | by James OMalley Its November, crunch time for nonprofit fundraisers looking to cash in on some of the Yuletide cheer of the giving season. Sarah Sheard sheard at 3MilSys.com November 17, 2008 | Sarah Copyright © 2008, Care2.com

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Care2

MAY 22, 2008

VeriSign) This is one of the best reports Ive read in a long time. May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com Thanks to both Donordigital and Amnesty International USA for sharing the full report. You can download the report here. You can download the report here. Thanks for spreading the word!

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Care2

MAY 22, 2008

VeriSign) This is one of the best reports Ive read in a long time. May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com Thanks to both Donordigital and Amnesty International USA for sharing the full report. You can download the report here. You can download the report here. Thanks for spreading the word!

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Social Media Online Advocacy Case Study 31

Care2

AUGUST 8, 2008

Date: Thur, Aug 21, 2008 Time: 2:00 PM EDT Duration: 1 hour Cost: Free Registration: click here Natasha Nummedal is Senior Campaign Manager at Care2. Comments Off | by Share Article in Email Marketing , Online Advocacy , Online Fundraising Copyright © 2008, Care2.com But it’s not always easy. To register, please click here.

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Care2

JUNE 18, 2008

60) Search « Nonprofit CRM Trends Plus How to Choose an eCRM | Main | New Research Findings: Advocacy Groups More Trusted » Wednesday Jun 18 2008 Care2 Welcomes Dana Weissman to Nonprofit Services Wednesday, June 18, 2008 at 11:20AM | by Clinton OBrien We are very pleased to announce the newest member of the Care2 team: Dana Weissman.

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Care2

FEBRUARY 3, 2008

» Friday Nov 09 2007 A Procrastinators Guide to Year-End Fundraising Friday, November 9, 2007 at 02:38PM | by James OMalley Its November, crunch time for nonprofit fundraisers looking to cash in on some of the Yuletide cheer of the giving season. Sarah Sheard sheard at 3MilSys.com November 17, 2008 | Sarah Copyright © 2008, Care2.com

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Social Media Advocacy Guide Fundraising 37

Care2

MARCH 4, 2008

Since this brought dogfighting into the spotlight and put it on the minds of many Americans, we figured it was a good time to reach out to people. The only cost, as with many social campaigns, was staff time. March 4, 2008 | Carie This girl is on the ball! March 4, 2008 | Carol Rados Copyright © 2008, Care2.com

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Care2

MARCH 3, 2008

Since this brought dogfighting into the spotlight and put it on the minds of many Americans, we figured it was a good time to reach out to people. The only cost, as with many social campaigns, was staff time. March 4, 2008 | Carie This girl is on the ball! March 4, 2008 | Carol Rados Copyright © 2008, Care2.com

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Care2

APRIL 16, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

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Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). You should be looking at monthly trends over time. Hard Data Points: You can find out about bookmark saves from PostRank numbers, although the program doesn't make it efficient to grab data over time.

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Metrics Social Media Strategy RSS 81

Care2

JULY 26, 2007

An ROI Calculator for Social Network Campaigns Tuesday, July 24, 2007 at 09:10AM | by Justin Perkins Wonder if you should spend your time campaigning in social networks? And if youre going to spend time on social media, and you arent leveraging your email list to do so, youre doing things the hard way. let er rip.

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Care2

JULY 17, 2007

An ROI Calculator for Social Network Campaigns Tuesday, July 24, 2007 at 09:10AM | by Justin Perkins Wonder if you should spend your time campaigning in social networks? And if youre going to spend time on social media, and you arent leveraging your email list to do so, youre doing things the hard way. let er rip.

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Care2

MARCH 26, 2009

For example, between 2006 and 2007, online donations grew by 26% but between 2007 and 2008 online donations only grew by 14%. Focus on specifics in your communication from content, segmentation, personalization of appeals, and testing each of these elements including subject lines, frequency, and timing. “People are still giving.

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Convio Benchmark Studies Social Media 31

Care2

JUNE 16, 2009

Donors love knowing that even a small gift will go 2, 3 or 4 times as far in making a difference. We’ve seen some great success with asking activists or long-time prospects to give at a lower dollar level. June 16, 2009 | Anne Dougherty Copyright © 2008, Care2.com Quantifying those asks (e.g. All rights reserved.

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Social Media Advocacy Donor Online 34

Care2

MARCH 28, 2007

Ive wanted to get this out for quite some time, but couldnt get passed a small HTML code glitch. Copyright © 2008, Care2.com I hope you find the calendar useful. You can bookmark the calendar view at [link]. Ive also added an online submission form for suggesting events. Thanks for your input! All rights reserved.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2008

For the WeAreMedia Module 4: Spreading Awareness and Buzz With Social Media , the community has built an awesome resource - lots of tips, resources, and ideas from people's experience. That was useful considering our time crunch. I think we could have overcome this and had a hugely broad reach with a bit more time to plan.

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Care2

FEBRUARY 6, 2008

60) Search « Email Is Most Popular for a Reason: Its the Strongest Performing | Main | Join WVU for Integrated Marketing Degree Information Session » Wednesday Feb 06 2008 Worldwide Protest Organized on Facebook Wednesday, February 6, 2008 at 10:43AM | by Caitlin Ochs Need more proof of the organizing power of social networks?

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Care2

MAY 8, 2009

Four-fifths of survey respondents said that their nonprofit has at least one-quarter of a full-time staff person spearheading their online social networking. So unless your nonprofit has a large and active online community with full time staff to manage it, building in-house social networks is not going to be a good ROI.

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Care2

JANUARY 6, 2009

It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. As you can imagine, a metric like average time on site is less helpful for a donation site than it is for a content-based one. January 12, 2009 | Altan Khendup Copyright © 2008, Care2.com Excellent post!

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Analytics Google Social Media Websites 54

Care2

APRIL 22, 2009

Elana Wolowitz, the Communications Director and voice behind the @wellstoneaction profile, took some time out of her hectic schedule to answer a few questions. Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com

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Connection Cafe

JUNE 9, 2016

With that settled, it’s time to move on to the benefits of advocacy. With each action taken by advocates, there is the opportunity to virally spread the word about the action and, in turn, engage new contacts/advocates, building your database of people that you can communicate with at any time. The answer is a resounding YES.

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Advocacy Measure Policy United States 20

Care2

OCTOBER 7, 2007

When: Tuesday, October 2nd, 11 am Pacific Time / 2 pm Eastern Time Cost: $25 for NTEN Members, $50 for non-members 1 Comment | by Share Article Reader Comments (1) Im a big fan of GIS and other forms of visual communications. October 7, 2007 | Dan Bassill Copyright © 2008, Care2.com I recommend it highly.

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Care2

JUNE 21, 2007

Thanks to Alan Rosenblatt for hosting and Michael Bassik and Emily Williams from MSHC Partners and Daphne Schwab from The New York Times for presenting their takes on online branding. Copyright © 2008, Care2.com To create a new comment, use the form below. All rights reserved.

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Care2

SEPTEMBER 28, 2007

When: Tuesday, October 2nd, 11 am Pacific Time / 2 pm Eastern Time Cost: $25 for NTEN Members, $50 for non-members 1 Comment | by Share Article Reader Comments (1) Im a big fan of GIS and other forms of visual communications. October 7, 2007 | Dan Bassill Copyright © 2008, Care2.com I recommend it highly.

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Map Social Media Advocacy Case Study 28

Care2

NOVEMBER 27, 2006

We sure dont have time to sit around designing interactive entertainment like this, yet these things are such great agents for public awareness and list growth. November 29, 2006 | Qui Diaz Copyright © 2008, Care2.com 60) Search « I Wish I Took a Class on Activism | Main | Would you like a share of $5 million? Do any exist?

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Care2

NOVEMBER 15, 2007

As you can no doubt gather, you might not need to invest valuable time and resources into all four, because a lot of the audience is redundant. O November 15, 2007 | Beth Kanter PS - if you havent seen it -- some facebook demographics [link] November 15, 2007 | Beth Kanter Copyright © 2008, Care2.com All rights reserved.

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Care2

NOVEMBER 15, 2007

As you can no doubt gather, you might not need to invest valuable time and resources into all four, because a lot of the audience is redundant. O November 15, 2007 | Beth Kanter PS - if you havent seen it -- some facebook demographics [link] November 15, 2007 | Beth Kanter Copyright © 2008, Care2.com All rights reserved.

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Demographics Social Network Social Media Network 28

Care2

FEBRUARY 3, 2008

An ROI Calculator for Social Network Campaigns Tuesday, July 24, 2007 at 09:10AM | by Justin Perkins Wonder if you should spend your time campaigning in social networks? And if youre going to spend time on social media, and you arent leveraging your email list to do so, youre doing things the hard way. let er rip.

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Care2

JUNE 17, 2009

These three leading nonprofit organizations at various times enlisted Care2s support to help them in this great cause -- and as a result more than 100,000 of Care2s activist members took action to support the campaign. See [link] June 17, 2009 | Eli Beckerman Copyright © 2008, Care2.com Partial victory? All rights reserved.

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Social Media Advocacy Campaign Online 28

Care2

AUGUST 16, 2007

In the end, Marketing Sherpa reports that nearly three times the number of walkers and donors were recruited via the email test series than the mail control – resulting in a 30% increase in ROI! Copyright © 2008, Care2.com To create a new comment, use the form below. All rights reserved.

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Social Media Advocacy ROI Online 28

Care2

FEBRUARY 17, 2009

In addition, I have used Care2 several times as an effective source for recruiting new email supporters for clients of my consulting firm, Rad Campaign.] Another 2008 market research study conducted by NPD Group showed that 61 percent of Boomer Internet users had visited sites that offer streaming or downloadable video (e.g.,

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