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How To: Put Technology to Use (November 2008)

NTEN

Hint: they don't.) Your guide to the resources that will help you put technology to work for your cause. Write for the Web. First, you need to understand how people read on the web.

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My wish for Web 2.5

Zen and the Art of Nonprofit Technology

Hint to NTEN : Affinity Group Planets!) I think it would be very great to have a few nptech-focused “planets&# out there. I think those are better ideas than community blogs – and it’s so easy for people to get involved. Second, is bookmarking. I now have accounts at del.icio.us, ma.gnolia, furl, and stumbleupon.

Web 100
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Quality, not just quantity

Connection Cafe

The title is "Take the hint from unresponsive subscribers" and it is definitely worth a read. Here's a gem of a post from Peter Genuardi in 2008 that addresses this exact point. Speaking of open rates and click-through rates, there's a fascinating new study from Return Path that Sean Donahue from MarketingSherpa breaks down for us.

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Blueprint Book Club Part 1: How Do You Create a Future-Thinking History Museum?

Museum 2.0

In 2008, when this group was assembled, they had political backing, financial support, and an energetic approach to their work. How would you navigate the political minefields of such an endeavor? Blueprint is the story of a group of people who tried to create a Dutch Museum of National History (INNL).

Museum 36
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Online Communications that Don't Suck

NTEN

Hint: you have to ask before you can know that.) In July 2008, rising costs and shortages of food were in the news. How did we do it? We planned our campaigns in advance, coordinated email with direct mail, and targeted our messages to what our supporters wanted to hear about.

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Hedging economic uncertainty for nonprofits: expand and diversify

Connection Cafe

Hint: it's easier to ask for $10 from a person under financial stress than to ask for $1,000. In many cases, the growth in 2008 has been consistent with or better than prior years. Evidence from interviews I've conducted with several nonprofits confirms that many are experiencing a drop in major gifts during the recession.

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9 Virtual Fundraising Event Resources for Nonprofits

Nonprofit Tech for Good

You’ll not only get the lowdown on how much your virtual fundraising event can achieve (hint: it’s a lot), but also insider strategies for engaging your audience and community while generating revenue for your nonprofit. Launched in 2008, MobileCause pioneered the use of text-to-donate in the nonprofit sector.

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