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2008 donorCentrics Internet Giving Benchmarking Analysis

NetWits

Target Analytics , a Blackbaud Company, has released the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. The report is featured in today's edition of The New York Times and covers some of its many findings.

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Giving Credit Where Credit is Due.

NetWits

Many of those customers were ranked as having some of the top fundraising events in the nation last year according to the 2008 Run Walk Ride 30 , a yearly report which tracks and ranks the top fundraising events in the U.S. This post is to congratulate those organizations on their accomplishments.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Give current subscribers the opportunity to tell you what they like. It usually doesn’t work out so well.

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Top 3 Trends to Fool Proof your Future Fundraisng

NetWits

The Chronicle called this the worst decline in giving in twenty years. Instead, so far in 2010, giving to the United Way Worldwide (the largest charity in the survey) decreased by 4.5% and giving to Salvation Army (the second largest charity in the survey) dropped by 8.4%. According to stats from the RUN. The collective $133.9

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3 Online Fundraising Lessons from the Obama and Romney Campaigns

NetWits

In 2008, Barack Obama used one of the most successful online marketing and …

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9 Social Media for Social Good Sites You Should know About

NetWits

Jumo’s received a very warm welcome and a lot of press being that the founder Chris Hughes was also the co-founder of Facebook and director of online organizing for Barack Obama’s 2008 Presidential campaign. You can even extend the giving experience to your personal website with their giving widget.

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5 Ways to Increase Peer-to-Peer Fundraising

NetWits

In other words, take a page from how you approach major giving and begin treating your top fundraisers the same. If you can get new donors to a second gift, though, the likelihood increases dramatically that they will give a third gift. So how can you cultivate new peer-to-peer donors and get them to give again?