Fight Colorectal Cancer: A Rebranding Tale
Judi Sohn
MARCH 12, 2011
At the 2008 conference, I attended a session presented by Farra Trompeter of Big Duck Consulting. Big Duck designed a new identity system and produced an amazing 37-page style guide that gives us direction on everything we're doing. . It went over very, very well giving us confidence of how the brand would be received.
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