Tech Tools Working Together: How Text-To-Donate Paves the Way for Text Message Communication
Nonprofit Tech for Good
NOVEMBER 9, 2020
With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. In its infancy, texting was how people communicated with close friends and family members, not businesses and organizations. Maybe there’s an intimacy to text messaging that email lacks.
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