2008 Online Giving Trends
Robert Weiner
JANUARY 22, 2009
Blackbaud has released a summary of early results from its analysis of 2008 online giving trends. An average online gift of $152.12, although organizations focused on event-based and peer-to-peer online fundraising had lower average gift amounts. The results come from 2,000 nonprofits using Blackbaud’s online fundraising tools.
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