Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 15, 2011
Several years ago I created the Cute Dog Theory, a node to a Nicolas Kristof quote about how puppies get more attention than dry statistics about Darfur. Ethan points out that the Web was invented so physicists could share research papers, but Web2.0 was invented because people want to share cute pictures of their cats.
Beneblog: Technology Meets Society
OCTOBER 21, 2008
Well, I just got my first one out in 2008! Benetech Update: Summer 2008 I'm thrilled to be writing you this update, because this year is unusually exciting even by Benetech standards. You can imagine the impact of Bookshare.org going from a $1 million per year enterprise in 2006 to over $7 million in 2008.
NTEN
MAY 3, 2011
Humans think in narrative structures, and we remember facts and statistics far better when they're presented to us in story form. A third, similar test for a major international aid organization found no statistical difference between an institutional appeal and a story-focused appeal. Stories mirror human thought.
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