What’s the Secret to Social Media Success? Cute Animal Theory
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 15, 2011
Several years ago I created the Cute Dog Theory, a node to a Nicolas Kristof quote about how puppies get more attention than dry statistics about Darfur. Ethan points out that the Web was invented so physicists could share research papers, but Web2.0 was invented because people want to share cute pictures of their cats.
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