Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Of course, you can't know - nobody knows but Google. Last week I started looking into alternatives to Feedburner to track RSS subscribers because Chris Baskind's post, " Is It Time To Let Feedburner Burn? He summarizes the Google acquisition in February, 2007 and how the service has evolved slowly since that time.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 14, 2009

That post was one of my top ten posts for 2008 ! We got into some back and forth - and of course, it got me interested in writing about the topic. Plus, the person took the time to get to know me over time before asking me for anything. from Esquire Magazine's Awkward Wedding Photos . Kevin Bondelli has more advice.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'll be doing a presentation on a panel at the Museum Computer Network Conference in two weeks on this topic and in early 2008 for the Legal Services Corporation. Her example is a marketing example, of course, and business oriented. I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2008

Applications will be available form Feb 1 to March 14, 2008. Of course, referring to the newish book by Seth Godin called Meatball Sundae: Is Your Marketing out of Sync? This post traces the evolution of social networking sites from the 80's to present time, although missing a few major early players. asks Rich Reeder.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). Analyzing Your Blog Content With Metrics and Insight Of course, you need to set overall goals for your blog and understand your audience. You should be looking at monthly trends over time. If not, why?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 28, 2009

who gave the keynote speech at UC Berkeley’s conference on law, ethics and technology, “ Social Networks: Friends or Foes? ,” complaints of hijacked accounts increased by one-third from 2007 to 2008. Of course, anti-rape advocates know this line of questioning all too well (was your skirt too short? And for good reason.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 26, 2007

By the time you read this post, I will be crossing the International Dateline enroute to the first Cambodian Bloggers Summit in Phnom Penh. (No, I was asked to participate on a panel proposal at SXSW 2008 with several nonprofit colleagues. Photo by Michaela Hackner, Kalabird. No, I'm not blogging on the plane! I wrote it in advance).

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

Referrals - percentage of visitors by top ten sources for past 30 days (April, 2008). This past month, for the first time, Twitter is now the #2 referral of visits to my blog, but only 1/3 of those referrals are from my own tweets. I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2008

It was an echo campaign to complement a radio roadblock on Friday, September 19, 2008 when the NAB encouraged all radio stations to run a Red Cross PSA at 1 pm EDT. That was useful considering our time crunch. I think we could have overcome this and had a hugely broad reach with a bit more time to plan. What were the results?

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

" And, of course the challenges: Unproven. re at the unproven starting point, the opportunity is promising, companies wanting to extend their online presence should consider the distributed web (OpenSocial) into their 2008 web strategy planning. It means being part of the community and that means some investment of time.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 7, 2010

After taking one look at the syllabus, course faculty instructor Jennifer Aaker and invited guests , I couldn't resist designing a learning experience that integrated a social media birthday fundraising experiment aimed at helping support the work of the Sharing Foundation with "listen, learn, and adapt" and real-time tracking and reflection.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 23, 2009

I did this for my recent birthday campaign , using the Facebook Causes matching challenge that if our cause raised $5,200, I'd donate ten times my age or $520. that it was time to do it again. Shaving your head to supercharge a fundraising campaign has continued to be popular into 2008. Source: Beth Kanter, Flickr Account.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

For example, in April 2007 I wrote 52 posts, but in April 2008 I wrote 61. So, if you are just starting up, pick a frequency that you can sustain over time. Calculating benchmarks should not take you more time than it is worth. So I'm not spending time to generate god's spreadsheet of monthly number of posts and words per post.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

One of the challenges, of course, is integrating social media strategy with overall communications planning as well as Internet strategy without having the time in the workshop to drill down into those other topics. Now, restate your objective so it is “SMART” – specific, measurable, attainable, realistic, and time-based?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 26, 2009

2008), in which he emphasizes the importance of designing evaluations to insure their usefulness, rather than simply creating long reports that may never get read or never result in any practical changes. . In the course of writing the book, he realized the field had changed. But first, some context. .

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity. At the end of 2008, I did a " Best of Beth's Blog " analysis using PostRank. I do that with a grain of salt.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 26, 2012

The ultimate metric for success is that network becomes self-sustaining – and, of course, has helped changed policies to make their states more child friendly in terms health care. Of course, we are “redder” than most states – our governor and 80 percent of our legislature are Republicans. It’s also hard to change the.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 20, 2009

There were some snarky comments on Twitter and during the Q&A wasn't the best time for exploring and understanding different points of view. Nonetheless, in reflection, I wonder: Is it time to stop using the phrase "social media for social good" when we're talking about the use of social media for charity? Unicef's Rapid SMS.

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