Care2

APRIL 16, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 3, 2008

Since this brought dogfighting into the spotlight and put it on the minds of many Americans, we figured it was a good time to reach out to people. Of course, we had no budget for this. The only cost, as with many social campaigns, was staff time. March 4, 2008 | Carie This girl is on the ball! Great campaigning!

YouTube 41

YouTube Generation Video Social Media 41

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). Analyzing Your Blog Content With Metrics and Insight Of course, you need to set overall goals for your blog and understand your audience. You should be looking at monthly trends over time. If not, why?

Metrics 81

Metrics Social Media Strategy RSS 81

Care2

MARCH 4, 2008

Since this brought dogfighting into the spotlight and put it on the minds of many Americans, we figured it was a good time to reach out to people. Of course, we had no budget for this. The only cost, as with many social campaigns, was staff time. March 4, 2008 | Carie This girl is on the ball! Great campaigning!

YouTube 41

YouTube Generation Social Media Video 41

Care2

MARCH 26, 2009

“Of course, things got a lot worse in the fourth quarter, so these trends might not hold up.” For example, between 2006 and 2007, online donations grew by 26% but between 2007 and 2008 online donations only grew by 14%. Dave Steadman Hamilton College March 26, 2009 | Dave Steadman Copyright © 2008, Care2.com

Convio 31

Convio Benchmark Studies Social Media 31

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2008

For the WeAreMedia Module 4: Spreading Awareness and Buzz With Social Media , the community has built an awesome resource - lots of tips, resources, and ideas from people's experience. That was useful considering our time crunch. I think we could have overcome this and had a hugely broad reach with a bit more time to plan.

Social Media 50

Social Media Case Study Media Interview 50

Care2

NOVEMBER 25, 2007

The ability of an organization to have a celebrity dedicate so much time and effort to a cause can be an effective means to influence other people of status, such as elected officials. The effectiveness of celebrities is of course dependent on a nonprofits communications and marketing strategy. Its also dependant on timing.

Celebrate 28

Celebrate Social Media Advocacy Online 28

Care2

DECEMBER 4, 2007

It will be a powerful grassroots greening machine; with bloggers, writers, and volunteers all contributing to local greening efforts; and held together by the added sticky-ness of good dynamic content, great search engine optimization, and of course that Web 2.0 Copyright © 2008, Care2.com 60) Search « Care2.com

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

FEBRUARY 13, 2008

If people are already on Facebook, have gone to your Causes donation page, become a "member" to your Cause, and still havent donated - they arent going to, no matter how many times you message them. It was definitely a full time job during the last 2 weeks of the contest. Sometimes more!

Causes 38

Causes Challenge Facebook Social Media 38

Care2

FEBRUARY 25, 2008

If people are already on Facebook, have gone to your Causes donation page, become a "member" to your Cause, and still havent donated - they arent going to, no matter how many times you message them. It was definitely a full time job during the last 2 weeks of the contest. Sometimes more!

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 7, 2009

Reader Comments (6) One of the challenges is of course creativity. By the time they get it, too much time will have passed. If someone (who may or may not be a potential volunteer) cannot google you and find information related to your entity, 9 times out of ten, they will not participate. All rights reserved.

Social Media 31

Social Media Web Advocacy Media 31

Care2

JULY 10, 2007

At the same time, when I spoke with old friends I didn’t suddenly revert back to that basic information as if I had no memory of our relationship. And, of course, we must listen, listen, listen and adjust our communications appropriately as we receive answers. Copyright © 2008, Care2.com 60) Search « A.

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

JUNE 13, 2007

Share Your Nonprofits Videos with the World Heres another Tech Soup article, this time describing how your nonprofit can use the free video hosting sites to promote its cause. Why Your Nonprofit Should Use Videoblogs This article from Wild Apricot explains how video blogigng (or vlogging) can be a great tool for your nonprofit.

Vlog 28

Vlog Video Social Media Share 28

Care2

JANUARY 15, 2009

– Matt Stempeck, Americans for Campaign Reform @annedougherty : Viral=something people pass on of their own accord; its content+timing+luck; marketing helps but push too hard+thud! Planning for something to go viral is therefore about as unreliable a strategy as planning to win the lottery on command. MoveOns video fit that bill.

Social Media 28

Social Media Campaign Advocacy Online 28

Zen and the Art of Nonprofit Technology

FEBRUARY 18, 2008

February 18, 2008 This is a rant. As the author of a custom CMS (it did have the advantage that it was released as open source, but it never caught on, so it still counts as custom) I know what it is like to put my heart and soul (and time) into a CMS, and want my clients to get what they want. But, that was then, and this is now.

Drupal 100

Drupal Module Open Source Hints 100

Care2

JUNE 13, 2009

Some experts say that the reason for this decline is that these new users haven’t figured out how to use the real-time updates that were implemented in Facebook’s new redesign. The 18-to-25-year olds are spending more time on Facebook and nearly 2 million new members have signed up from that age group. Thanks for sharing.

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

JULY 24, 2007

If youve missed the launch of Facebook Apps Platform almost two months ago, youre already way behind the times. A couple of Care2 staff favorites, of course, include the Care2 Stickies and Petitions. 60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It?

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

SEPTEMBER 14, 2007

As Wikipedia becomes more mainstream as a reference source, there might be substantial benefits from helping ensure it frames the debate in a truly balanced manner (and presents your organization’s critical information, of course). I completely agree with Matt, its only a matter of time. How about Digg ?

Consultant 31

Consultant Myspace Social Media Advocacy 31

Care2

MAY 29, 2009

billion in 2008 to $29.8 But at the same time, direct mail is continuing to raise money for her organization, Donahue added. Sue Anne Reed Communications Manager EMQ FamiliesFirst May 29, 2009 | Sue Anne Reed Now that Direct Mail is seeing a reduction in the bulk of it,we will see a gradual increase as time passes.

Mail 34

Mail Social Media Online Advocacy 34

Care2

AUGUST 7, 2007

If youve missed the launch of Facebook Apps Platform almost two months ago, youre already way behind the times. A couple of Care2 staff favorites, of course, include the Care2 Stickies and Petitions. 60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It?

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

NOVEMBER 16, 2006

As Wikipedia becomes more mainstream as a reference source, there might be substantial benefits from helping ensure it frames the debate in a truly balanced manner (and presents your organization’s critical information, of course). I completely agree with Matt, its only a matter of time. How about Digg ?

Consultant 31

Consultant Social Media Myspace Advocacy 31

Zen and the Art of Nonprofit Technology

JULY 14, 2008

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology The “Open Source Software is Free&# myth July 14, 2008 I had a startling realization a few days ago. I’ve been caught using the “free as in kittens&# metaphor many more times than once.

Open Source 100

Open Source Software Open Free 100

Care2

NOVEMBER 15, 2007

Whether youve stacked your profile with all the cool widgets, videos, and badges or youre still trying to figure out who "Tom" is, read on to learn what others are doing and how you can maximize your MySpace, or see if you even want to spend your time there. It still requires a lot of attention, staff time, management and promotion.

Place 28

Place Social Media Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

Whether youve stacked your profile with all the cool widgets, videos, and badges or youre still trying to figure out who "Tom" is, read on to learn what others are doing and how you can maximize your MySpace, or see if you even want to spend your time there. It still requires a lot of attention, staff time, management and promotion.

Place 28

Place Social Media Myspace Advocacy 28

Care2

APRIL 17, 2008

The survey, taken during late December of 2007 and early January of 2008, included 2,275 adults who reported donating, volunteering, or advocating on behalf of a nonprofit in the 12 months prior to taking the survey. April 16, 2008 | SocialButterfly Caitlin, Very, very interesting data. Thanks for sharing!

Social Network 28

Social Network Social Media Network Advocacy 28

Care2

APRIL 16, 2008

The survey, taken during late December of 2007 and early January of 2008, included 2,275 adults who reported donating, volunteering, or advocating on behalf of a nonprofit in the 12 months prior to taking the survey. April 16, 2008 | SocialButterfly Caitlin, Very, very interesting data. Thanks for sharing!

Social Network 28

Social Network Social Media Network Donor 28

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. For example, in April 2007 I wrote 52 posts, but in April 2008 I wrote 61. So, if you are just starting up, pick a frequency that you can sustain over time. In early 2008 it was slightly lower for several reasons.

Reflection 50

Reflection Measure Technorati Metrics 50

Care2

MAY 27, 2009

While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)? Of course one of the biggest returns is brand visibility.

Social Media 59

Social Media ROI Media Social 59

Care2

JUNE 1, 2009

nonprofits in 2008. 4) Response rates to new-donor acquisition efforts by mail have been in gradual decline for some time. However, direct mail is still the fundraising mainstay for many thousands of American nonprofits—and I can assure you it will continue to be for a long time to come. I tweet from time to time.

Mail 47

Mail Social Media Online Advocacy 47

Care2

FEBRUARY 3, 2009

60) Search « Patch-Through Call Services – Finally Ready for Prime Time? 60) Search « Patch-Through Call Services – Finally Ready for Prime Time? Nonprofits are facing challenging times with leaner resources. We are seeing organizations whose income projections are the product of happier times.

Social Media 34

Social Media Online Fundraising Advocacy 34

Care2

FEBRUARY 3, 2009

Not counting staff time, of course. However, ads on some of our less timely issues, like child support enforcement, generated very high click rates. February 19, 2010 | Grace Copyright © 2008, Care2.com with a cost-per-acquisition of zero. We also struggled with unexpected effects of Google’s algorithm, too.

Google 37

Google Grant Social Media Adwords 37

Care2

MAY 4, 2007

When I learned about YPAC, I thought it was pretty smart idea, of course, so I proposed a partnership to Thaddeus Ferber , Chair of YPAC, to help accelerate the online organizing that YPAC is spurring in the child advocacy sector. May 4, 2007 | Joem Copyright © 2008, Care2.com All rights reserved.

Case Study 28

Case Study Policy Advocacy Collaboration 28

Care2

JUNE 29, 2009

According to the latest Target Analytics Index of National Fundraising Performance , the number of new donors dropped by almost 13%, as compared to 2008. The study also showed that for the first time since Target Analytics released its initial study in 2002, overall revenue per donor declined by 2.1%. compared to Q1 2008.

Social Media 31

Social Media Advocacy Fundraising Online 31

Care2

SEPTEMBER 4, 2008

At the same time, I had been writing a lot on new communication technologies such as satellites, digital media, cell phones, and so on. 2008 is the year in which all the new technologies, techniques, concepts, innovations of so-called new media are being tried. In 1996 a friend and I did a study of presidential campaign websites.

Social Media 28

Social Media Advocacy Saudi Arabia Journal 28

Care2

AUGUST 29, 2008

At the same time, I had been writing a lot on new communication technologies such as satellites, digital media, cell phones, and so on. 2008 is the year in which all the new technologies, techniques, concepts, innovations of so-called new media are being tried. In 1996 a friend and I did a study of presidential campaign websites.

Social Media 28

Social Media Advocacy Saudi Arabia Journal 28