Care2

APRIL 22, 2009

Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com Elana Wolowitz, the Communications Director and voice behind the @wellstoneaction profile, took some time out of her hectic schedule to answer a few questions. All rights reserved.

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

SEPTEMBER 11, 2007

Only a small handful of grantees, such as WITNESS , the ACLU , Breakthrough , and WNYC Public Radio , significantly use social media to converse with constituents. Copyright © 2008, Care2.com 60) Search « Did You Miss The Online Holiday Fundraising Season? world, using the Internet for information, not interactivity.

Social Media 28

Social Media Foundation Web Advocacy 28

Care2

MAY 8, 2009

So far, so good, as a fair amount of conversations have started on both platforms. May 11, 2009 | Caitlin Jennings Copyright © 2008, Care2.com We did create a group on LinkedIn and a Twitter account. Were in early stages for both, and the point for us was to raise awareness of the organization. All rights reserved.

Social Media 41

Social Media Studies Facebook Raise 41

Connection Cafe

JUNE 9, 2016

By investing in online advocacy tools like Blackbaud’s Luminate Online advocacy and email marketing modules , you can position your organization for success in not only spreading the word, but also measuring impact. So the question isn’t “should I engage in advocacy?” The question is, “why are we not engaging in advocacy?”. 3] Kingdon, J.

Advocacy 20

Advocacy Measure Policy United States 20

Care2

JANUARY 6, 2009

Some basic KPIs that would be useful to most nonprofit websites: Visitor-to-donor conversion ratio Unique visitors per day/week/month Cost per visitor Bounce rate Abandonment rate Average time on site For a more complete listing of KPIs, broken down by type of website, check out this post by analytics guru Bryan Eisenberg. Excellent post!

Analytics 54

Analytics Google Social Media Websites 54

Care2

APRIL 14, 2009

If Twitter is hosting a lot of the conversation, then you should start an account and reply to all those who are talking about you by searching for conversation on search.twitter.com. So make sure to have an idea of how much conversation is going on in the beginning, middle and end of a crisis. Monitor the Results.

Social Media 35

Social Media Communication Tips Advocacy 35

Care2

MAY 31, 2007

60) Search « Think Like a Designer: Viral Video and Paradox | Main | Web Metrics Wilderness: Find Your Site Conversion Pages. 60) Search « Think Like a Designer: Viral Video and Paradox | Main | Web Metrics Wilderness: Find Your Site Conversion Pages. May 31, 2007 | Amien Copyright © 2008, Care2.com

National 28

National Social Media Service Advocacy 28

Care2

JUNE 21, 2007

The higher the number of clicks an ad gets doesnt necessarily equate to a higher number of conversions. Copyright © 2008, Care2.com Regardless of whether people click-through or take action, as long as they can see who you are with respect to a cause, its important and leaves an impression. All rights reserved.

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

MAY 22, 2009

Yes, it’s true and that’s why it’s important for all nonprofits that are advocating for causes to start becoming a part of the conversation publicly and not just behind closed doors or on “the hill.” May 22, 2009 | Caitlin Jennings Copyright © 2008, Care2.com ” Think about it.

Track 41

Track Social Media Media Advocacy 41

Care2

NOVEMBER 26, 2007

Conversion- There are two levels of conversion. The second type of conversion is converting your subscribers/activists into donors. Retention- As with conversion, there are two types of retention; keeping people subscribed to your list and obtaining multiple gifts from first time donors. Copyright © 2008, Care2.com

Social Media 31

Social Media Advocacy Online Money 31

Care2

FEBRUARY 7, 2009

Making the Most of the News Cycle In September 2008, NWLC launched a voter education microsite that included a register-to-vote widget, and we started running Google ads on keywords like “register to vote.” and had a CTR was 2.17% and a conversion rate of 4.40%. March 9, 2009 | Abigail Hirsch Copyright © 2008, Care2.com

Google 31

Google Grant Adwords Social Media 31

Care2

JULY 26, 2007

April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs. Please feel free to email me leslie@ppca.org July 18, 2008 | Leslie Good day im happy to received this Glorious message in my box as a matter of fact am very excited. December 11, 2007 | çad?r

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs. Please feel free to email me leslie@ppca.org July 18, 2008 | Leslie Good day im happy to received this Glorious message in my box as a matter of fact am very excited. December 11, 2007 | çad?r

Social Network 74

Social Network ROI Social Media Network 74

Care2

MARCH 13, 2009

Upgrading to Open Source Government When: Monday, March 16th from 3:30 pm - 4:30 pm: Room Hilton D Description: The 2004 and 2008 campaigns use of collaborative tools, blogs and social networking have shown citizen activism and online communities can wield powerful influence. Panelist: Tara Hunt, Intuit 7. Whitehouse.gov 2.0:

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

OCTOBER 18, 2007

NARAL won the “Integrated Fundraising Campaign” prize for a multi-channel (email plus direct mail plus telemarketing) campaign that acquired 11,300 new contributing members at a 20% to 30% conversion rate. Copyright © 2008, Care2.com To create a new comment, use the form below. All rights reserved.

Convio 28

Convio Award Social Media Advocacy 28

Care2

AUGUST 16, 2008

Has research been done to measure conversion rates, and, if so, what has it concluded? July 31, 2008 | Jordan Viator Hatef, Your article is very informative, especially for new social media users like my self. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com It depends on what your goals are.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Has research been done to measure conversion rates, and, if so, what has it concluded? July 31, 2008 | Jordan Viator Hatef, Your article is very informative, especially for new social media users like my self. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com It depends on what your goals are.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

FEBRUARY 7, 2009

Her book directly speaks to the issue of HOW to create meaningful conversations in social media, and how to get started. April 18, 2009 | Justin Farrow Copyright © 2008, Care2.com Conference to discuss the importance of incorporating Web 2.0 tools as part of an organization’s communications strategy. All rights reserved.

Social Media 31

Social Media Advocacy Web Media 31

Care2

NOVEMBER 13, 2006

In essence, blogs are conversations open to anyone, and you are starting it. Copyright © 2008, Care2.com 60) Search « The Coming Wave of Web 2.0 People want to feel like the blog is speaking to them and they want to feel connected to the article. In most cases, you should allow for reader comments. All rights reserved.

Social Media 28

Social Media Advocacy Digg Jordan 28

Care2

FEBRUARY 3, 2008

April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs. Please feel free to email me leslie@ppca.org July 18, 2008 | Leslie Good day im happy to received this Glorious message in my box as a matter of fact am very excited. December 11, 2007 | çad?r

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

MARCH 3, 2009

In this situation, the normal rules of publishing should be abandoned in the interest of timeliness and being in the right place for an ongoing conversation. March 3, 2009 | Anne Dougherty Copyright © 2008, Care2.com By using a hashtag, it is possible to have chats that take place in real time often using [link].

Social Media 31

Social Media Local Advocacy Media 31

Care2

SEPTEMBER 10, 2007

Has research been done to measure conversion rates, and, if so, what has it concluded? Thats why we typically provide a registration module and track this info for our clients. Copyright © 2008, Care2.com Q: How can nonprofits define and measure success with an online video? The future is live. All rights reserved.

Video 28

Video Interview Social Media Online 28

Care2

JULY 11, 2007

The true power of the Connected Age is the ability of many people to participate in conversations. For instance, are they having a two-way conversation with people outside of the organization, or are they just broadcasting messages. JO: So weve read the book, loved it, and want to keep the conversation going. Whats next?

Social Media 28

Social Media Authoring Media Advocacy 28

Care2

MAY 15, 2009

A great example of using Twitter for real information exchange and for conversation. May 15, 2009 | Anne Dougherty Copyright © 2008, Care2.com All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

MAY 31, 2007

For example, Fossil (the watch company) reports tripling their email market revenue and increasing conversion rates by 84% after implementing their four-part welcome series. Thanks - Janine June 20, 2007 | Janine Kraus Copyright © 2008, Care2.com All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 29, 2007

For example, Fossil (the watch company) reports tripling their email market revenue and increasing conversion rates by 84% after implementing their four-part welcome series. Thanks - Janine June 20, 2007 | Janine Kraus Copyright © 2008, Care2.com All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Advocacy Activities Active 28

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

I first came across @paullyoung in September, 2008 when he implemented a birthday campaign as part of charity:water’s September campaign. In 2008, even more people joined and raised over $1 million for clean water projects in Ethiopia. charity:water continues to be an innovator in the area of online fundraising. Obviously $.

Interview 101

Interview Central African Republic Ethiopia Metrics 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. Conversation Rate (measuring success in a social medium). For example, in April 2007 I wrote 52 posts, but in April 2008 I wrote 61. In early 2008 it was slightly lower for several reasons. Technorati ???Authority???

Reflection 50

Reflection Measure Technorati Metrics 50

Care2

SEPTEMBER 12, 2008

www.charitynetusa.com/blog September 12, 2008 | melanie Copyright © 2008, Care2.com Any fcc restrictions? All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Hosting Mobile Advocacy 28

Care2

OCTOBER 22, 2008

Main | Care2 Launches Americas Favorite Animal Shelter Contest » Monday Oct 13 2008 Using Google Analytics to Track a Nonprofit Website (Part 1) Monday, October 13, 2008 at 01:21PM | by James OMalley Nonprofits take note: Google Analytics software application has shattered previous barriers to analyzing and optimizing websites.

Analytics 38

Analytics Google Track Social Media 38

Care2

FEBRUARY 3, 2009

and that you’ve set up conversion tracking so you can find out which keywords and ads are leading visitors to complete those forms. One thing I am not seeing, from our adwords, is conversion in terms of newsletter subscriptions (we dont sell products on our site). February 19, 2010 | Grace Copyright © 2008, Care2.com

Google 37

Google Grant Social Media Adwords 37

Museum 2.0

SEPTEMBER 11, 2008

This spring, I was a member of the advisory board for the New Media Consortium's 2008 Horizon Report on emerging technologies in museums. And then on April 29, the conversation really got rolling. But if you are starting a wiki, it is the new kid on the block, and needs to be integrated into pre-existing conversations accordingly.

Wiki 23

Wiki Wikipedia Museum Doc 23

Care2

NOVEMBER 6, 2007

Consider testing a conversion series for your online leads that tests the first two or three or even six contacts a lead receives and look at the combined results. November 6, 2007 | Karen Copyright © 2008, Care2.com 60) Search « MySpace.com: A Place for Donors? Which brought on more new donors? at least for the time being.

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

Consider testing a conversion series for your online leads that tests the first two or three or even six contacts a lead receives and look at the combined results. November 6, 2007 | Karen Copyright © 2008, Care2.com 60) Search « MySpace.com: A Place for Donors? Which brought on more new donors? at least for the time being.

Mail 28

Mail Social Media Online Fundraising 28

Care2

MARCH 13, 2009

DeepDebate : A framework which makes it easier for a very large number of people to create a structured conversation. March 19, 2009 | Kristin Wolff Copyright © 2008, Care2.com said Greg Elin of the Sunlight Foundation. CommunityCounts : To nudge political discourse away from soundbites and towards substance. Thanks so much.

Government 31

Government Social Media Open Advocacy 31