Care2

JULY 16, 2008

60) Search « Webinar: Using Email to Engage Activists, Cultivate Donors | Main | Three Tips: How to Harness the Power of Video for Nonprofits » Wednesday Jul 16 2008 Bring Your Idea to Life at Social Actions Wiki Wednesday, July 16, 2008 at 10:00AM | by Hatef Yamini Got ideas? Contribute your ideas here.

Wiki 28

Wiki Action Social Media Ideas 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. Analyzing Your Blog Content With Metrics and Insight Of course, you need to set overall goals for your blog and understand your audience.

Metrics 81

Metrics Social Media Strategy RSS 81

Care2

DECEMBER 8, 2008

> “The Arbitrage Conspiracy Report” is our first piece of hard hitting Freeline content. Check It Out Here: [link] It’ll knock your list’s socks off and keep them watching theirinbox for your next email… December 8, 2008 | Tony Camero Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Online Advocacy Case Study 28

Care2

OCTOBER 24, 2008

Attendees will be able to watch individual videos based on their content area preference or view the conference in its entirety. October 23, 2008 | Marinel James-this is great. October 28, 2008 | Hatef Really like this post on video conference information. November 25, 2008 | video conferencing Copyright © 2008, Care2.com

Social Media 28

Social Media Video Conference Internet 28

Care2

MARCH 3, 2008

After reviewing the user-generated content (UGC), two winners would emerge: one picked by HSUS and the other by members. Make sure contest rules and contracts are run through your legal department, and that you specify permissions for use of the content. March 4, 2008 | Carie This girl is on the ball! Great campaigning!

YouTube 41

YouTube Generation Video Social Media 41

Care2

MAY 9, 2008

May 9, 2008 | Kaya Matteo Thanks for sharing. May 14, 2008 | Kivi Miller Copyright © 2008, Care2.com If you know of a non-profit that could use some kitchen equipment, go to [link] for more information. With all the fancy stuff out there now, its always good to remind people about the basics -- like using email effectively!

Advocacy 28

Advocacy Social Media Online email 28

Care2

MAY 8, 2008

May 9, 2008 | Kaya Matteo Thanks for sharing. May 14, 2008 | Kivi Miller Copyright © 2008, Care2.com If you know of a non-profit that could use some kitchen equipment, go to [link] for more information. With all the fancy stuff out there now, its always good to remind people about the basics -- like using email effectively!

Advocacy 28

Advocacy Social Media email Online 28

Care2

DECEMBER 6, 2007

60) Search « So Easy, a Chicken Could Do It: frogloop 2008 Reader Survey | Main | Blogger Uses Petition Site to Create Better Transportation for NY » Thursday Dec 06 2007 Care2.com If you enjoy frogloops content, we highly recommend joining Care2 and putting some of our words into action to make a difference!

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

APRIL 22, 2009

Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. I was looking for ways to be accessible to our constituents, grow our audience, and virally promote our content, so Twitter seemed like the way to go. Deanna Zandt (DZ): How long have you been on Twitter? What inspired you to join?

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

MARCH 4, 2008

After reviewing the user-generated content (UGC), two winners would emerge: one picked by HSUS and the other by members. Make sure contest rules and contracts are run through your legal department, and that you specify permissions for use of the content. March 4, 2008 | Carie This girl is on the ball! Great campaigning!

YouTube 41

YouTube Generation Social Media Video 41

Care2

MARCH 15, 2009

By giving each page in your website a unique, useful description of the page content, you make it easier for a user to decide whether or not to click through. I say "usually" because Google, for instance, may choose to show another piece of content that its algorithm thinks is more relevant. Use heading tags in your content.

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

MARCH 23, 2009

Many Content Management Systems can automate this process, keeping the sitemap up to date and informing search engines of the changes. Even if you dont have a Content Management System, you can still easily create a sitemap through any number of online generators. May 19, 2010 | Brenda Johnson Copyright © 2008, Care2.com

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

MARCH 26, 2009

For example, between 2006 and 2007, online donations grew by 26% but between 2007 and 2008 online donations only grew by 14%. Focus on specifics in your communication from content, segmentation, personalization of appeals, and testing each of these elements including subject lines, frequency, and timing. “People are still giving.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

JANUARY 6, 2009

Google Analytics has proven particularly helpful for content-based sites and commerce sites. As you can imagine, a metric like average time on site is less helpful for a donation site than it is for a content-based one. Is it to gather donations or content? January 12, 2009 | Altan Khendup Copyright © 2008, Care2.com

Analytics 54

Analytics Google Social Media Websites 54

Care2

MAY 17, 2007

Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. May 29, 2007 | Yvonne Copyright © 2008, Care2.com I think it went really well!!

Journal 28

Journal Social Media Advocacy Case Study 28

Care2

JUNE 11, 2008

60) Search « New Research Findings: Advocacy Groups More Trusted | Main | Social Actions: How to Pitch Yourself in Two Minutes » Wednesday Jun 11 2008 Three Keys to Successful Online Campaigns Wednesday, June 11, 2008 at 11:52AM | by Hatef Yamini Campaigning online. Copyright © 2008, Care2.com

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

AUGUST 16, 2008

If youre interested in video for nonprofits, keep up with us over the next two weeks because we have some great video content this month. There really are no golden rules here - were continually surprised by the content we see from people on YouTube and it spans a very wide variety of form and formats.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

MAY 29, 2007

Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. May 29, 2007 | Yvonne Copyright © 2008, Care2.com I think it went really well!!

Journal 28

Journal Social Media Advocacy Case Study 28

Care2

JULY 14, 2008

If youre interested in video for nonprofits, keep up with us over the next two weeks because we have some great video content this month. There really are no golden rules here - were continually surprised by the content we see from people on YouTube and it spans a very wide variety of form and formats.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

MARCH 3, 2009

60) Search « 3rd Annual DoGooderTV Nonprofit Video Awards | Main | 10 Best Web Content Practices » Friday Feb 27 2009 Tweet Locally, Reach Broadly Friday, February 27, 2009 at 06:43PM | by Daniel Bennett Daniel Bennett To Tweet or not to Tweet is not the question.

Social Media 31

Social Media Local Advocacy Media 31

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2008

For the WeAreMedia Module 4: Spreading Awareness and Buzz With Social Media , the community has built an awesome resource - lots of tips, resources, and ideas from people's experience. Our key objective was to make a viral splash, to spread dynamic content, to increase donations to the ARC Disaster Relief Fund.

Social Media 50

Social Media Case Study Media Interview 50

Care2

JANUARY 15, 2009

How are standard links at the top (such as Tell A Friend) and content areas (such as a Letter From The Editor area) performing? Use Graphics Strategically: Graphic elements such as photos break up cluttered text, highlights key content areas and makes e-newsletters easy to skim. 60) Search « What Makes A Campaign Go Viral?

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

AUGUST 14, 2007

" No matter how much killer content you have, if people arent looking at, its doing you no good. Copyright © 2008, Care2.com Here are the quick tips from the report, but make sure to check out the full PDF article to look at all the data behind it. To create a new comment, use the form below. All rights reserved.

Newsletter 28

Newsletter Social Media Advocacy Case Study 28

Care2

JUNE 30, 2009

Use targeted content that directly relates to how your new activists joined your file. June 30, 2009 | Mark Horoszowski Copyright © 2008, Care2.com 60) Search « How Sticky is Facebook? Cross promote your other communication platforms – mobile, Facebook, Twitter, etc. Care about why they are with you.

Social Media 40

Social Media Advocacy Online Tips 40

Care2

SEPTEMBER 10, 2007

Q: What advice do you have for nonprofits that are considering developing their own video content? Harness the creative power of user-generated content. Our rule of thumb on a professional video shoot, including editing, is approximately $1K for each minute of on demand finished content. These usually involve humor or satire.

Video 28

Video Interview Social Media Online 28

Care2

FEBRUARY 7, 2009

Strategies include cutting down on content clutter, developing an intuitive navigation structure that makes information easy to find and engaging your audiences through surveys, polls and commenting features. February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com " tactics finds the guide useful in the new year.

Social Media 28

Social Media Difference Advocacy Case Study 28

Care2

DECEMBER 4, 2007

It will be a powerful grassroots greening machine; with bloggers, writers, and volunteers all contributing to local greening efforts; and held together by the added sticky-ness of good dynamic content, great search engine optimization, and of course that Web 2.0 spheres -- driving your organizations content deep into the blogosphere.

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

JANUARY 15, 2009

In the end, when “viralness” happens -- whether its a video, a petition or just a text piece that everyone keeps forwarding to friends and families -- we often arent sure exactly why this particular piece of content went viral. – Jessica Kutch, SEIU @Katrinskaya : Viral content = Stuff that gets forwarded.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

FEBRUARY 7, 2009

I do agree with David Kinard, PCM about relevance over content. Hyper creative content takes too long to create to remain relevant online. April 18, 2009 | Justin Farrow Copyright © 2008, Care2.com Conference to discuss the importance of incorporating Web 2.0 By the time they get it, too much time will have passed.

Social Media 31

Social Media Web Advocacy Media 31

Care2

JULY 26, 2007

Response: links for 2007-08-09 at justinhamilton.org on August 9, 2007 Advertising Age: How New FCC Mobile Rules May Affect Marketers once consumer expectations are raised by the new open access mobile systems that give them control over content and handset-carrier combinations, as well as the ability to switch carriers. All rights reserved.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Response: links for 2007-08-09 at justinhamilton.org on August 9, 2007 Advertising Age: How New FCC Mobile Rules May Affect Marketers once consumer expectations are raised by the new open access mobile systems that give them control over content and handset-carrier combinations, as well as the ability to switch carriers. All rights reserved.

Social Network 74

Social Network ROI Social Media Network 74

Care2

NOVEMBER 13, 2006

No matter what your reason is, establishing your purpose will guide your content and establish rapport with your audience. That being said, you need to determine some sort of policy on what type of content will be allowed on your blog. Copyright © 2008, Care2.com 60) Search « The Coming Wave of Web 2.0

Social Media 28

Social Media Advocacy Digg Jordan 28

Care2

FEBRUARY 17, 2009

Another 2008 market research study conducted by NPD Group showed that 61 percent of Boomer Internet users had visited sites that offer streaming or downloadable video (e.g., February 24, 2009 | Laura Copyright © 2008, Care2.com Full disclosure: Care2 operates the Frogloop blog, and hired me to be its editor. All rights reserved.

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

MARCH 13, 2009

Forget pages, linear text and other archaic vestiges of designs print ancestry; the separation of content from presentation has already changed everything. Tuesday, March 17th from 3:30 pm - 4:30 pm Room 10 March 13, 2009 | Allyson Kapin Copyright © 2008, Care2.com Panelist: Dan Willis, Consultant for Sapient 3. Whitehouse.gov 2.0:

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

OCTOBER 18, 2007

The awards committee praised Lambda Legal for using conditional content very well. Copyright © 2008, Care2.com Lambda Legal won the “Email Communications” prize for a campaign that grew their readership by 35% per year. Post a Comment | by Share Article Reader Comments There are no comments for this journal entry.

Convio 28

Convio Award Social Media Advocacy 28

Zen and the Art of Nonprofit Technology

FEBRUARY 18, 2008

February 18, 2008 This is a rant. There are quite a number of really good CMS systems (both open source and proprietary – I’d say there are a good solid dozen) that have large user bases, many developers and vendors who implement them, and their are lots of new modules and functionality being added every day. Yes and yes?

Drupal 100

Drupal Module Open Source WordPress 100

Care2

JUNE 21, 2007

Move the site search up to the top right of the page, freeing up your main content area. Copyright © 2008, Care2.com When collecting information, separate users home phone numbers and cell phone numbers. Take both numbers for a possible text messaging campaign in the future! To create a new comment, use the form below.

Netsquared 28

Netsquared Social Media Advocacy Splashcast 28