November, 2011

NetWits

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Three Ingredients for Successful Year-End Fundraising

NetWits

Guest post by the one and only Allyson Kapin - co-founder of Rad Campaign and blogger at frogloop – Care2′s nonprofit marketing blog. Make sure to check out what she’s got going on! —. Year-end fundraising is here. This is the time of year that your organization should be raising up to 40% of its donations online. Yes, that’s right – up to 40% of donations come in at the end of the year for many nonprofits that have a solid year-end fundraising plan in place and an engaged li

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End-of-Year Fundraising Campaigns that Will Rock Your World

NetWits

End-of-year is a very busy time for fundraisers. Lots of ideas are bouncing around, campaigns that have been run for years are spinning up, and new end-of-year fundraising campaigns are coming to life. Many will eventually be pushed out the door with the hope of great results. (free 50 minute webinar recording at bottom of post). Competition. A huge portion of fundraising revenue comes in during the last two months of the year, which means those who are hoping for great results will get exactly

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Ever buy something that’s “one size fits all?” Maybe a hat or pair of gloves? It usually doesn’t work out so well. The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals.

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32 Sure Fire Ways to Grow Philanthropy after 40 Years of Static Giving

NetWits

Research show’s that the level of giving in the United States has remained static over the past 40 years. Staggering, I know. With that in mind 35 influential leaders from across the nonprofit industry came together at the Growing Philanthropy Summit to develop an action-oriented agenda on growing philanthropy. Their mission: grow giving! Adrian Sargeant and Dr.

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10 Expert Strategies and 500 Minutes of Free Event Fundraising Consulting

NetWits

Register for our Event Fundraising eNewsletter to receive more practical fundraising tips like these in your inbox. Click Here to Sign-Up and get 5 FREE Event Fundraising Whitepapers! Whether you’re a seasoned event fundraising professional who has been running successful events for years or a newbie looking to learn more about how to be an excellent event fundraiser, we’ve got something for you.

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The Secret to Going Viral: Harnessing the Kevin Bacon Effect

NetWits

Guest post by Darian Rodriguez Heyman , creator of the nationwide Social Media for Nonprofits conference series and former Executive Director of Craigslist Foundation. . — My diligent research has proven that the word “viral” will come up within 42 seconds of talking with any nonprofit organization interested in marketing their cause online. But what does that mean, anyway, and what’s the key to unleashing the immense word-of-mouth power that is the allure of social media?

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How One Nonprofit Saved Thousands of Dogs Using Social Media

NetWits

Social media is all the rage, but does it actually help create real change in the world? The folks at Best Friends Animal Society would answer with a resounding yes ! . Best Friends has introduced the Invisible Dog Campaign , a nod to the invisible dog leash from the ‘70s and ‘80s. “Invisible dogs” refer to the forgotten pets found in city shelters that face tremendous odds to get adopted.