The #1 Reason You Need a Recurring Giving Program and 3 Expert Examples
NetWits
FEBRUARY 27, 2012
The #1 Reason to Start a Recurring Giving Program. What’s the #1 Reason you need a recurring giving program, you ask? Let’s take a look. The lifetime value of an online acquired donor is roughly $128 dollars to your organization. Online fundraising research suggests that if you move an online acquired donor to on offline channel (i.e. direct mail) you’ll increase the lifetime value of that donor from $128 dollars to $197 dollars – An increase that any nonprofit organization would love to see.
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