NetWits

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10 Ways Nonprofits Can Send Mobile-Friendlier Email

NetWits

'Does your nonprofit send mobile-friendly email? You’ve likely heard about the importance of being mobile-friendly to engage constituents. Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates).

Mobile 264
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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

'The much-anticipated 2013 eNonprofit Benchmark study was released last week. It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based national nonprofits in 2012. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012.

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Online Marketing Strategy Starts With a Map

NetWits

Do you ever feel like you’re approaching your digital marketing without a map? Welcome. Settle in and stay awhile. You’re in good company. In working for years with nonprofits, I’m consistently amazed at the considerable time, energy, and smarts that organizations throw into their online marketing – via their websites, email marketing, social outreach, and online communities – without having an integrated view of the whole landscape in which their messages are moving.

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The Science of Email

NetWits

Successful use of email for communication is both an art and a science. Let's focus on the science behind how email metrics work and how you can use them to measure your results.

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Redesigning? Go Responsive

NetWits

Even those of us living under a rock can’t help but peek our …

Help 171
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Online Cultivation Lessons From LinkedIn

NetWits

As a long-time LinkedIn member, their outreach continues to engage and delight me, while also going to the core of successful cultivation techniques: make your constituents feel special, understood and appreciated.

Linkedin 166
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6 Enewsletter Ideas to Help Retain Donors

NetWits

While nonprofits are challenged with retaining donors, one overlooked cultivation tool may be the enewsletter. The right type of enewsletter content can help strengthen donor relationships.

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