NetWits

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

'The much-anticipated 2013 eNonprofit Benchmark study was released last week. It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based national nonprofits in 2012. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012.

Rate 235
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19 Proven Fundraising Ideas from Nonprofit Experts

NetWits

If you’re looking for Fundraising Ideas you’ve come to the right place. npEXPERTS: Fundraising Ideas and Marketing Tips from the Pros (#npEXPERTS) is a a 46-page free e-book collaboratively written by a cross-section of npEXPERTS in fundraising, marketing and communications, social media, mobile technology, digital advertising, and more. The npEXPERTS e-book includes Forbes’ most influential, top bloggers, CFRE/ACFREs, animal lovers and association pros, pioneers and innovators, peer-to-peer fu

Ideas 262
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My Life Below the Fold

NetWits

Sometimes I get so excited about new technology trends on the web, whether through new ways of interacting with a site or a new visual style, that when a question is asked that seems to belong in another age of design I get totally thrown off guard for a moment. Lately that exact question has been thrown my way more than once, so I felt the need to address the topic.

Life 141
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The Key Performance Indicators and the Elephant

NetWits

Does this mean you shouldn’t pay attention to form completion rate (or the reverse metric, form abandonment rate)? No, it just means these are KPIs but not end goals.

Metrics 134
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The Science of Email

NetWits

Successful use of email for communication is both an art and a science. Let's focus on the science behind how email metrics work and how you can use them to measure your results.

email 169
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4 Fascinating Facts about Online Fundraising (and some ideas to help boost your fundraising results)

NetWits

If you had to guess how much charitable giving grew in 2012, what …

Results 258
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2012 Year-End Fundraising Email Analysis

NetWits

Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story.

Analysis 155