Connection Cafe

APRIL 11, 2012

Author: Sara Spivey. I don’t know how many of you have bought a car recently, but have you ever noticed that BEFORE you actually buy the car, you don’t really notice how many are on the road? And then once you own it, it seems as though every car that catches your eye is the very same one you thought was so unique? It’s uncanny. I’ve noticed the same phenomena occurring when it comes to “Integrated Marketing.

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Connection Cafe

APRIL 10, 2012

Author: Jennifer Darrouzet. “As it happens, a lot of our volunteers are donors,” says Dora Chan. And she should know – she’s what colleagues refer to as the “database whiz” at the Canadian Civil Liberties Association. And in fact, her statement is true of the wider nonprofit sector: a recent study by VolunteerMatch and Fidelity Charitable Gift Fund found that 67% of volunteers also give money to the organizations where they invest time and talent.

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Connection Cafe

APRIL 9, 2012

Author: Robyn Mendez. People engaging in social media are interested in being social, which means they want to establish relationships with the organizations & individuals that they follow. Effective social media campaigns help foster these relationships by engaging followers in two-way communication. Many organizations mistakenly limit their social media activity to broadcasting information about their events or their organization, thereby cutting the “social” out of “soci

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Social Media Social Media Tips 38

Connection Cafe

APRIL 13, 2012

Author: Guest Blogger. Fundraising is hard work. From the annual fund to major gift solicitation, there is heavy lifting to do at every step of the process and any help you can get – especially in volunteer form – ultimately makes your efforts more fruitful. The good news – at least for the more technologically savvy organizations – is creating vocal volunteers to advance your communication goals is easier than ever, thanks to the free tools available online.

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Connection Cafe

APRIL 12, 2012

Author: Guest Blogger. So you have the perfect idea for the next digital tool you want to create for your organization. Maybe it's a social network for your members. Or maybe it's a mobile app. You have a goal, an audience, and a thorough understanding of what the tool does. Heck, you're no designer, but you love this thing so much you even took a crack at a mockup.

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