Sat.Mar 10, 2012 - Fri.Mar 16, 2012

Connection Cafe

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Transmedia Storytelling at SXSW Interactive

Connection Cafe

Author: Corey Pudhorodsky. You’ve probably noticed that many of us at Convio have been thinking and talking a lot about multichannel communication with constituents. Through our multigenerational research and case studies with clients, and other testing, we have pretty definitive proof that individuals expect us to speak to them in a coordinated fashion in each of the channels they prefer.

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Daily Good Deed at SXSW

Connection Cafe

Author: Cheryl Black. "Do a good deed daily" is an excellent little rule to live by and the Convio team is all about making that easier for folks. For the next four days, we're pleased to be adding an extra (and easy) opportunity for doing a good deed daily with our "fork over your lunch money" campaign. Throughout SXSW Interactive (today-Tuesday), we're sponsoring lunch at The Beacon Lounge and instead of asking SXSW attendees to pay for the food, we're asking them to reach into their pockets a

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Understanding Your Audience

Connection Cafe

Author: Alissa Ruehl. The start of a new year is the perfect time to focus on a user-centered strategy for your website. How well do you currently understand your users? Google Analytics can show you a lot you might not have realized about your visitors. Use these five audience insights available through Google Analytics as you develop and adjust your web strategy.

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Backin' up the Smack Talk

Connection Cafe

Author: Robyn Mendez. I’m the world’s worst smack talker. Just ask my husband or close friends who love to rip on me about my beloved Fightin’ Texas Aggie Football Team, who has a 31.4% win rate against our rivals, the Texas Longhorns. I struggle with “talking smack” because it’s hard to argue against the truth. No matter how passionately I might feel about my team, we lose to UT in 2 out of every 3 games.

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