Transmedia Storytelling at SXSW Interactive
Connection Cafe
MARCH 12, 2012
Author: Corey Pudhorodsky. You’ve probably noticed that many of us at Convio have been thinking and talking a lot about multichannel communication with constituents. Through our multigenerational research and case studies with clients, and other testing, we have pretty definitive proof that individuals expect us to speak to them in a coordinated fashion in each of the channels they prefer.
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