Bringing home the bacn
Connection Cafe
NOVEMBER 9, 2011
Author: Brandy Reppy. For years, the bane of every email marketer's existence has been staying off of the dreaded spam filter and staying in good graces with readers. But now, it seems there is another challenge facing email marketers, and it's worth your time to keep it in mind. Call it bacn , bacon , or graymail , it's that "other" kind of email - not personal, not spam - that's making it harder and harder to get noticed in an overflowing inbox.
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