Byte Technology

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Start-up Marketing: How To Do It Right

Byte Technology

A start-up is the most challenging and rewarding project for a marketing agency. With their business plan in hand, Flourish Medical + Wellness came knocking on our door (virtually). We were asked to design and develop a website and create a strategic marketing plan. They had a very clear vision, which is so helpful. They also had a few branding elements like a logo, color scheme, tagline, and business card.

Marketing 243
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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

It’s the end of the year. If you are a small business, you’ve no doubt completed your annual budget and hopefully your business plan for the new year. The natural next step is a marketing plan, right? You can do it that way – but ideally you would have your business plan drafted, then your marketing plan drafted, and then your budget. Next, tweak the two plans to match your budget; otherwise it’s the cart before the horse – so to speak.

Marketing 246
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Securing your Website Against Attacks

Byte Technology

Comprehensive website security includes an entire suite of tools to shield against data breaches, service disruption, and malware infections. It shields the email system, network, and server. It includes higher technologies like website application firewalls and also dynamic steps like vulnerability scanning. Prepare your team and business by being aware of the threats you could be susceptible to.

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ADA Compliance and Your Website

Byte Technology

The Americans with Disabilities Act (ADA) was created in 1990 with the aim to ensure that disabled individuals have the same level of opportunities as everyone else. This means that any company that provides service for the general public must ensure that its structure has room for or can accommodate people living with disabilities of any kind. In 2003, ADA compliance was extended to also include websites and mobile apps.

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Understanding Search Engine Optimization

Byte Technology

Does your business currently appear at the top, on the first page of a Google search result? This coveted spot can be a clear indicator of a well-optimized, thriving website and business. In online marketing, we refer to this placement as the very valuable Search Engine Results Page or SERP. On Google alone, people make over twenty-two million searches every day.

Search 245
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Google Tag Manager

Byte Technology

You might have heard that using Google Analytics can give you many essential insights you desire. This is true. However, when used alone, there are limitations. By using Google Tag Manager (GTM), tagging your website, and using Google Analytics, you will collect plenty of helpful information to understand what your customers are seeking on your website. .

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Ways to Improve Your Website’s Performance

Byte Technology

In this age of high customer service expectations, same-day delivery, and instant updates, website visitors are less patient to wait for your site to download. Web download speeds and overall performance are an evolving science, and record shows that as little as milliseconds can make a massive difference in customer’s behaviors and impact sales conversions. .

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