Sat.Feb 04, 2012 - Fri.Feb 10, 2012

Beth's Blog: How Nonprofits Can Use Social Media

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Taking Baby Steps to Social Media Maturity with Your Peers

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by Johnny Hall. Note from Beth: This past year has been a deep exploration into how nonprofits can use measurement and reflection to improve their practices as a networked nonprofit and social media. As part of my work at the Packard Foundation, I designed and facilitated several peer learning groups and exchanges. It was a fantastic laboratory to explore the power of peer learning and the right mix.

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What does monitoring your brand on social media channels really mean?

Beth's Blog: How Nonprofits Can Use Social Media

Source: journalism.org via Lucy on Pinterest. “Listening” or tracking what people are saying about your brand or issue has always been hailed at the first most important step in building your social media or network strategy. Listening is the process tracking brand mentions or related key words and transforming a “river of noise” into insights that allow you to make decisions.

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What are News Discovery Tools? Why Use Them?

Beth's Blog: How Nonprofits Can Use Social Media

Last month, I had the pleasure of doing a session on Content Curation called “ What Can Nonprofits Learn from the Best Content Curator on the Planet: Robin Good? ” Robin joined me on Skype all the way from Rome. One of the points he made during our planning call is that in order to curate, you need two sets of tools – news discovery and curation tools.

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The Five Stages of A Social Media PR Disaster

Beth's Blog: How Nonprofits Can Use Social Media

Source: tomfishburne.com via Beth on Pinterest. Now that we’ve had a few days to let the dust settle from the Komen-Planned Parenthood firestorm, it is time to think about takeaways for other nonprofits. Deanna Zandt presents an analysis of what made this particular pr crisis different from others and the teachable moments that are useful other nonprofits.

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How Generosity Day Is Building A Movement

Beth's Blog: How Nonprofits Can Use Social Media

Generosity Day is an effort to rebrand Valentine’s Day – and make it about love, connection, and well generosity. We’re rebooting Valentine’s Day as Generosity Day: one day of sharing love with everyone, of being generous to everyone, to see how it feels and to practice saying “Yes.” Let’s make the day about love, action and human connection – because we can do better than smarmy greeting cards, overpriced roses, and stressed-out couples trying to create romantic meals on

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