Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2010

Less than two hours ago, Chase Community Giving made the much anticipated announcement of the lucky winner of $1 million dollars and five finalists each receiving $100,000 on its contest Fan Page. This contest was the culmination of a two-part "vote for me" cause marketing strategy that started in November and has been rife with controversy. In some ways, it comes as no surprise that the race to the finish line ended with more allegations of dubious behavior by contest participants and those wa

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2010

Note from Beth: I was lucky enough to connect with Julio Vasconcellos when we wrote blog posts on similar topics several weeks ago and he was kind enough to assist me with the birthday campaign. The week we launched TwitCause , TechCrunch called us a “ Causes for Twitter ,” today our platform for supporting nonprofit causes on Twitter has surpassed 500,000 followers , spotlighted dozens of nonprofits , raised tens of thousands of dollars, and won the hearts of celebrities, nonprofits, and cari

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2010

This past week, June Holley did a brown bag lunch at the Packard Foundation on network weaving and I was lucky enough to learn from her for a few hours! How would I describe June Holley? She's the guru of network weaving and walks on water. She gave a brilliant presentation that shared the story of footing binding in China and how using a networked approach and network weaving techniques, they were able to change the practice in a decade. .

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2010

Given the visible success of the Haiti text to give campaigns, SMS is bound to become one of the tools in the an organization's fundraising bag if it isn't already. Today I heard about Drew Olanoff's latest fundraising campaign, a text to give strategy on behalf of Boarding for Breast Cancer. Here's how it works: Every time someone texts “tp4bc” to 60611, the textPlus mobile address, textPlus will donate $1 to Boarding for Breast Cancer, a non-profit, youth-focused education, awareness, and fu

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2010

On Tuesday, I had the opportunity to do a Webinar called " Social Media for Trainers: A Bag of Tricks " over at the Engage 365 Online Community site. I blogged about the content last week. I had sooo much fun creating and delivering it. And, in looking over the evaluations and reviews , I think the participants did too. I got an email from hosts Chris Uschan and Tony Veroeven who shared some numbers, "We had 190 attend and ask 140 questions in a back channel that looked like Clark Griswald

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2010

Note from Beth: Ashoka's Twitter account was placed on the Twitter Suggested List about the same time as my account. Tom Dawkins, who is responsible for Ashoka Tweets, offered to write a guest post reflecting on some best practices for using Twitter. Ashoka:Innovators for the Public have just passed the first anniversary of the launch of our main account @ AshokaTweets.

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