December, 2011

Beth's Blog: How Nonprofits Can Use Social Media

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A Networked Fundraiser: charity:water Waterforward

Beth's Blog: How Nonprofits Can Use Social Media

How WaterForward works. from charity: water on Vimeo. charity:water continues to break new ground and be an innovator in the online fundraising space. Its newest online fundraiser, Waterforward , is based on a simple question: What if the billion social media users in the world collectively chipped in a few dollars and helped solve the “wicked” problem for the billion people around the world who don’t have clean water?

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E-Mediat: Social Media Capacity Building for NGOs in the Arab World

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by SMEX Beirut. That’s one of my favorite photos from Beirut, taken in March, 2011 during E-Mediat Train-the-Trainers intensive workshop that kicked off the 18-month capacity building project for NGOs in the Arab World about using social media to realize civil society goals. I’m sitting next to my colleague, Lena, a master trainer from Yemen – engaging in a some shoulder to shoulder learning.

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How To Use Facebook Timeline Covers To Spread Your Organization’s Brand

Beth's Blog: How Nonprofits Can Use Social Media

Last week, Facebook rolled out the Facebook Timeline to all users. While the timeline has the potential to embarrass some users who might have inappropriate photos buried along their timeline, the cover image is a great opportunity for nonprofits to engage their champions to help spread the word about the organization. The Ocean Conservancy has done just that!

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Thank You To the Max: Minnesota Give to Max Day Raised $13.4 Million in 24 Hours

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: The 3rd annual Minnesota Give to Max Day took place last month. The campaign has been profiled on this blog since it started. And every year, the good folks in Minnesota share their results and lessons learned. It’s become an annual holiday tradition for Beth’s Blog. Minnesota’s ‘Networked Nonprofits’ raised $13.4M in one day by Jeff Achen, GiveMN.org.

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Getting Insight from Facebook Insight Requires Sense Making Skills

Beth's Blog: How Nonprofits Can Use Social Media

[link]. If you want extract value from your social media strategy, you need to use measurement. That means setting measurable goals, collecting the right data, making sense of it, and transforming it into actionable decisions. Sense-making is an essential workplace skill along with several others. Robin Good curated this article about research on future workplace skills.

Skills 108
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Boost Your Voice with LightBox Collaborative’s 2012 Editorial Calendar

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by Yandel. Note from Beth: Back in 2009, the first week I started as Visiting Scholar at the David and Lucile Packard Foundation, I had the pleasure of meeting Holly Minch , Founder of LightBox Collaborative , who is an expert at helping nonprofits and philanthropies unlock the potential of strategic communications for social change. I had the opportunity to design a workshop with her called “ Aligning Social Media with Strategic Communications ” over two years ago fo

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Six Books About Skills You Need To Succeed in A Networked World

Beth's Blog: How Nonprofits Can Use Social Media

Photo By h.koppdelaney. Earlier this week, I wrote a guest post over at FrogLoop blog about Five Social Media Books , although not everyone liked the post. I admit that I mostly read non-fiction, but if I only read social media or geeky books that would be too narrow. It is less about the tools and more about the new mindsets you need to be successful.

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