How To Make Measurement Fun!
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 21, 2011
Flickr Photo by Martin Deutsch. Last week I wrote about nonprofit “ measurement malaise &# that keeps some nonprofits putting a measurement strategy for their integrated communications campaigns into practice. In the comments, I asked how can we make measurement fun ? In response, Jono Smith said that was like asking how to make going to the dentist fun!
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