#1MillionShirts and the Power of the Network
Amy Sample Ward
APRIL 29, 2010
I can’t count how many times an organization, a campaigner or a consultant has asked for my opinion about “how can I make this go viral ? My response is usually broken down into two parts: 1. what do you think viral means? 2. what are you actually trying to do (no campaign, no program, no service has the goal of simply being “viral )?
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