Beth’s Surprise Party: A Case Study in Crowdsourced Action
Amy Sample Ward
JANUARY 12, 2010
Yesterday was a very exciting day: we threw a surprise party for Beth Kanter online! It was a bit of fun mixed with experiment, and I think it was really successful. Here are some reflections about how we used crowdsourcing techniques for a very fast-moving campaign and lessons learned that may apply to your work. Lesson #1: Design an action and invitation that’s doable and interesting – while focused on your goal.
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