Sun.Feb 26, 2012

Amy Sample Ward

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See, Say, Feel, Do: Metrics for Social Media

Amy Sample Ward

I am a big fan of actionable metrics. In all of my presentations and webinars about social media tracking, measurement, and engagement, I highlight the value of and need for what I call “actionable metrics”, meaning the data we capture and track that actually gives us insight and the opportunity to improve or change the way we use various platforms and the kinds of content we create and share.

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