AFP Blog

JULY 21, 2011

Is Mobile Technology Better for Communication Than Fund Raising? - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas : "A recent survey of 233 nonprofits by the Association of Fundraising Professionals and Kaptivate, a nonprofit consultant, leads to a similar conclusion. That study found 20 percent of nonprofits were using mobile technology only to engage supporters, and about 50 percent were disappointed with their fund-raising result

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AFP Blog

JULY 19, 2011

Good Update On Mobile Giving | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits : "Good Update On Mobile Giving July 18, 2011 Mark Phillips at Bluefrog has done us a service with this update on mobile giving, with a UK slant.

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Advocacy Mobile Marketing Strategy 31

AFP Blog

JULY 18, 2011

Digital Oxytocin: How Trust Keeps Facebook, Twitter Humming | Fast Company : "The most surprising takeaway from the recent Pew Research Center study, 'Social Networking Sites and Our Lives,' wasn't that 80% of Americans regularly use the Internet or that 60% of Web users have a social network account--double the number in 2008, with the vast majority on Facebook (52%) and Twitter (33%).

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AFP Blog

JULY 18, 2011

Engagement Focus of Mobile Technology | eJewish Philanthropy: Your Jewish Philanthropy Resource : "Fewer nonprofits are using text-to-give fundraising technology, while more are turning to mobile web-based media, with constituent-engagement emerging as the main motivation for nonprofits to launch mobile programs, a new report says. Forty-seven percent of nonprofits using mobile media do not use it for fundraising, and as many as 50 percent of fundraisers say they are wary of early mobile-giving

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Philanthropy Mobile Resource Technology 30

AFP Blog

JULY 21, 2011

Key factors in improving multi-channel marketing for non-profits | TechJournal South : "Key factors in improving multi-channel marketing for non-profits July 21st, 2011 ConvioIntegrated multi-channel marketing makes the most sense for non-profit organizations, but size does not equal integrated marketing sophistication among organizations, according to the Integrated Multi-Channel Marketing study from Convio Inc.

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AFP Blog

JULY 22, 2011

Fundraising lessons from the world of rock n roll : Page 1 of 2 : FundRaising Success : "There are many ways to justify having a social presence as a nonprofit (and not too many good reasons not to have one by now). But how do you measure its value to your nonprofit? I love the quote by UNICEF'sOpens in a new window internet chief from a few years back: 'The currencies that we deal in are awareness and enlightenment and to have people be stakeholders in these ideas.

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Lesson Fundraising Awareness Measure 26

AFP Blog

JULY 21, 2011

The AFP Blog: What Did You Say? : "What Did You Say? Go online to any charity website. Go online to the AFP website. Look at the landing page and tell me whether, once you’ve read it, you have a better idea of what that organization is, what it does and what makes it important to the communities it serves.

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